Instructor Bio

Hazem is a digital marketing veteran with over 12 years of high-level experience in the field. He has amplified the social media presence and impact for multiple international blue-chip brands. Hazem is a trainer and lecturer at Digital Mastery Camp academy and on a mission to simplify digital marketing to every business. He has planned the course aiding each student to view their social media profile as a media channel and learn to deliver the optimal content for their channels and clients.

Course Description

Module 1- Social Media Planning

• Defining your personal brand: how do you want to position yourself
• Your niche: who are your targeted audiences’ segments
• Objectives: setting up your measurable goals and KPIs
• Investment: planning your budget and workload
• Key content pillars: how to segregate your main content types
• Key channels: how to choose your social channels and adapt for each one

Module 2- Content Management

• How to plan your social content using monthly content calendars
• Content creation process: ideation, scripting, shooting, and editing
• How to prepare yourself for a photoshoot session
• Mobile photography tips: How to shoot your content using your mobile only
• Content shooting tools: The basic tools and apps you need to start creating your content

Module 3- Instagram Mastery

• Setting up your Instagram professionally for growth
• Instagram Micro channels best practises: Feed, Story, IGTV
• Growth hacking: How to actively grow your follower base and engagement
• How to use hashtags
• Instagram tools for publishing and community management
• How to analyze your account performance and optimize for growth
• Common influencer’s mistakes and best practices
• What businesses are looking at when they check your account