Influencers Marketing Campaign Management

We ensure to work closely with you in setting up each campaign objectives and parameters to ensure that we propose the ideal influencers for your brand. We Manage the campaign from the moment we align until we deliver the report showing the performance and KPI’s.

Workflow

We propose suggested influencers’ names based on client’s brief.

Client shortlists preferred influencers and confirm final number of influencers needed, along with the set budget for the project.

We contact the shortlisted influencers to check their rates and interest.

The full list of approved influencers who accept to be in this campaign will be shared for final approval.

Upon alignment, we start the campaign.

Methodology

Selecting influencers involves a strategic process aimed at identifying individuals whose values, audience demographics, content style, and reach align closely with the brand's objectives. Initially, thorough research is conducted to identify potential influencers within the relevant niche or industry.

This includes analyzing their follower demographics, engagement rates, and content quality across various platforms. Next, a careful evaluation of each influencer's authenticity, credibility, and reputation is undertaken to ensure alignment with the brand's image and values. Collaboration history, brand affiliations, and potential conflicts of interest are also considered during the selection process.

Finally, influencers are approached with tailored partnership proposals that outline mutual benefits and expectations, fostering genuine and long-lasting relationships built on trust and shared objectives. Regular monitoring and evaluation of campaign performance metrics further refine the influencer selection methodology, enabling continuous optimization for future collaborations.