3 Influencer Marketing Tips for Tech Brands

Did you know that 50% of millennials trust product recommendations from influencers? Meanwhile, the trust level declines to 38% for product recommendations that come from celebrities. But don’t make the mistake of assuming only millennials listen to influencers.

Whatever your business focus and target customer, there are influencers who can help. But does influencer marketing work for tech brands? The short answer is “Yes.” The longer answer is that the right influencers can definitely move the needle in terms of generating more sales and profits.

Consider the following: There are 585,000+ tech companies in the U.S., there were 264,500 additional tech industry jobs in 2022, and the space is on pace to grow by 5.4% this year.

So, the tech space is a mover and shaker in the global economy.

Keep reading to see three ways tech brands can use influencer marketing to achieve objectives.

1. Create Engaging Video Content

According to one source, almost eight in 10 consumers -- 79% -- prefer watching videos rather than reading product information.

Meanwhile, 91% of consumers rely on videos to determine whether to buy something, videos are shared 12 times more than pictures and texts combined, and 80% of people recall video ads they've viewed in the last month. So, you can’t afford to ignore the power of videos.

One reason video marketing is effective for tech brands is that this marketing method lends to conveying information. The right influencer can interact with your product and send a powerful message that reaches the desired target demographic.

Creating engaging video content with the help of an influencer who can connect with your ideal target clients will work wonders. Consumers need the right information to make informed buying decisions. Influencers can help.

2. Team Up with Bigger Influencers for Maximum Impact

You'll get a bigger return on investment working with macro-influencers than with micro-influencers. Many tech products are marketed to large and diverse target markets. For instance, a smartphone won't just appeal to, say, millennials or people in a single socio-economic class. People from all walks of life will be interested in buying one. It makes sense to work with influencers with large and diverse followings to maximize reach and brand awareness.

That's not to say you can't work with micro-influencers. Doing so makes sense if, say, you want to highlight a product or feature that interests a niche audience. Working with an influencer with a smaller following can help you achieve your objective and get good results on a smaller budget.

3. Include an Effective Call to Action

Calls to action are important, so you must ensure your influencers use them. One source notes that simply employing the word "now" in a call to action skyrockets conversions by as much as 90%, and the average click-through rate for a call to action is around 1% to 2%.

If you’re going to maximize your marketing budget, you need to ensure that consumers know what the next step is. That might involve having them sign up for a newsletter, go to a landing page, or subscribe for notifications from your social media site. You can’t assume that people will know what to do. You must let them know the next logical steps and encourage them.

These are some things you need to remember when leveraging the power of influencer marketing. One of the best ways to get maximum bang for your marketing budget buck is to find an influencer marketing agency specializing in helping tech brands and other companies. You’ll have access to the right influencers for your company and get help creating the right strategy.