Music-focused influencer-marketing firm VoxFeed is up for sale

One of the prominent companies specialising in influencer-marketing campaigns for music clients is up for sale. The company is VoxFeed, whose lead investor Agave Lab Ventures is seeking buyers for the company by the end of this year.

Why? The investment firm’s current fund reaches its 10-year deadline later this year, which means all of its holdings must be sold or closed – VoxFeed included.

In an email sent to industry contacts, Agave Lab Ventures general partner Andy Kieffer said that VoxFeed has a roster of 50,000 creators and that it has worked on campaigns for half of the top 20 streaming artists, including Taylor Swift, Drake, The Weeknd and Billie Eilish.

It has also worked with emerging artists. Kieffer sent Music Ally a case study of its work for Mexican DIY artist Renee, who spent $2.5k on a TikTok campaign involving 85 paid-for videos. According to VoxFeed, that sparked a viral trend of 449,000 organic (free) videos; and ultimately more than 40m Spotify streams.

The company’s revenues grew from $137k in 2021 to $326k in 2022 then $414k in 2023 – the year Music Ally profiled the company – although they dipped sharply to $116k in 2024. Kieffer, who is currently VoxFeed’s acting CEO, told Music Ally that he thinks music-industry companies could be potential acquirers of the business.

“It would be perfect for a label or talent agency that wants to build, cultivate, and mobilise a broad base of fans,” he said. “By running campaigns against hundreds or thousands of micro creators in parallel, they can spark, or amplify, viral trends to either break new songs, fill venue seats, or revitalise back catalog artists. It’s inexpensive, reliable, and the network grows virally.”

VoxFeed’s LatAm focus may also come into the equation. “We have 50,000 creators and most of those are in Mexico, the US latino market, or the broader LATAM market. These are not profiles that have been scraped – instead these are folks that came to the site and gave us their social credentials so we have very deep demographics via Meta’s API,” he said.

“This base is growing at about 2,000 per quarter. We’ve done campaigns for J Balvin, Marc Antony, Karol G, Luis Fonsi, and dozens more. We’ve helped them promote singles, albums, merch… we even helped Taylor Swift sell out her Mexico tour dates.”