Saudi Influencer Yara Alnamlah’s Beauty Brand Moonglaze Makes An Historic Launch At Selfridges
Exciting news for beauty lovers! Saudi beauty brand Moonglaze has officially made its grand debut at Selfridges in London.
Available both in-store and online, this launch marks a pivotal moment not just for the brand, but for Saudi innovation in the global beauty scene. With Moonglaze becoming the first Saudi beauty label to hit the shelves of this iconic department store, it’s a historic milestone for both the brand and the wider Arab beauty community.
Founded by Saudi beauty mogul Yara Alnamlah, whose work as a beauty influencer, makeup artist, fashion blogger and founder of multiple companies such as So Matcha, earned her a spot on Forbes 30 Under 30. Known for her signature dewy, glowing skin aesthetic, Yara’s journey in beauty is deeply personal.
The brand’s core philosophy is inspired by Yar’s belief that beauty starts with healthy, radiant skin. She created Moonglaze to empower people to embrace their natural beauty, using makeup to enhance rather than mask. From skincare to highlighters and blushes, the products reflect this belief, with each item crafted to highlight skin’s natural radiance.
For this milestone launch at Selfridges, Moonglaze unveiled its highly anticipated blush collection, an extension of its earlier successful highlighter range. These six shades have been carefully crafted to suit a variety of skin tones, offering a buildable, satin texture with high pigmentation for a lasting blushed glow throughout the day. The new collection includes vibrant hues such as Sway, Mars, Blushed Princess, Peach, 24k, and March, designed to give every skin tone the perfect flush of color.
Yara’s commitment to creating inclusive beauty is evident in the blush shades, with formulations that provide versatility and customization, catering to diverse beauty needs. In addition to the blushes, Moonglaze’s highlighter sticks and multi-use brushes, which have already developed a loyal following in the Middle East, will also be available.
In celebration of this monumental moment, Moonglaze’s marketing campaign will be hard to miss, with eye-catching advertisements, including iconic London taxis promoting the launch. Influencers from across the region will also be showcasing the brand’s latest offerings, helping to solidify Moonglaze as a rising star on the global beauty stage.
The Selfridges launch is not just about new products, it’s about cultural recognition. Moonglaze’s arrival on one of the world’s most prestigious beauty platforms marks a cultural milestone for Saudi Arabia’s beauty industry. It signifies that beauty and creativity from the Middle East are no longer confined to regional boundaries, but are being recognised and celebrated globally.