Saudi influencers the most sought-after on OMNES Influencers digital platform
Mar 04, 2024
At the sectoral level, searches during 2023 for influencers and content makers specializing in tourism and hospitality have witnessed a remarkable increase
OMNES Influencers, the UAE-based venture that provides influencer marketing services spanning different social media platforms, revealed that 2023 was marked by a Saudi supremacy in terms of the platform’s search engine results and the advertising requests it received.
Searching for Saudi influencers and content creators accounted for more than 50 percent of the total searches conducted by more than 29 thousand users and visitors on the platform, it said.
The rest of the influencers from other GCC countries shared the other 50 percent of the total search results of the platform’s engine.
OMNES’ search results highlight the pivotal role of the Saudi influencers in the field of marketing on the one hand, and the interest shown by the business sector in being promoted through influencers,on the other hand.
At the sectoral level, searches during 2023 for influencers and content makers specializing in tourism and hospitality have witnessed a remarkable increase, reflecting the growing interest in marketing tourist destinations and hospitality services in Saudi Arabia.
The food and beverage sector ranked second, followed by the e-commerce-related retail sector, highlighting the growing importance of influencers in increasing sales and promoting brands in the digital environment.
The value of the global influencer marketing market is projected to reach about $24 billion by the end of 2024, with one in four marketers already seen incorporating influencer marketing into their strategies.
Influencer marketing is emerging more than ever as an effective means of generating the required interaction and trust between the advertiser and the target audience through various social media platforms, including Instagram, Kwai, TikTok and Facebook.
OMNES Influencers’ said its services cover all stages of the influencer marketing process, starting with searching for the right influencer using an advanced search engine, analyzing the influencer’s data and followers, opening a communication channel with the influencer to reach a direct agreement with the advertiser.
Source: arabianbusiness