TikTok influencer posts her five-figure monthly earnings online. She says pay transparency is as 'authentic' as it gets
TikToker Victoria Paris is getting candid about her online success in a time when it seems like anyone can find their formula to being a professional influencer.
The 24-year-old amassed an online following when she began posting TikTok videos out of boredom in her New York City apartment during the Covid-19 pandemic.
Prior to working full-time as an influencer, Paris worked "a bunch of random jobs" as a personal trainer, a nanny, and at a finance startup. Throughout all of her jobs, she told Insider, pay transparency was important to her "for so many reasons."
As TikTok rolls out its Creativity Program Beta, or CPB, Paris is sharing her monthly earnings with followers who may be curious about what a creator with nearly 2 million followers on the app earns from her videos.
"Everybody wants you to do a job, but they don't want to pay you what you're worth," Paris said. "That's what I found time and time again."
TikTok creator fund is finally a much bigger check. For the first year on the creator fund I made like 60k. This is from one month in the new creator fund. Keep in mind this only for videos that are longer than a minute which is like 1/20th of my content pic.twitter.com/PPVHgX8aEU
— Victoria Paris (@VictoriaParis) July 29, 2023
"I've learned everything I learned from my peers," Paris said. "I would not have known anything if I didn't go to any other influencers and talk to them."
She added that she feels it's "really important" to be open and honest as a queer white woman with creator friends who are queer people of color. The influencer said she recognized that, from her perspective, women often aren't taken seriously in business settings, and acknowledged what she said was her own privilege as a white person when it comes to opportunities.
Paris earned $42,497 from TikTok's Creator Fund in 2021 as a full-time influencer. At the beginning of her career, the majority of her money was coming from partnerships with brands like Nike and Lancôme, and brand deals still remain her main source of income, according to Paris.
As part of the deals, Paris films content of herself for paid posts to her social media accounts and fulfills the expectations outlined in an agreement. For instance, a Nike ad posted to both Paris' Instagram and an official account for the brand encouraged users to "tap to shop my head-to-toe Nike Running gear."