With Lavish Dubai Influencer Trips, Companies Spend Dearly for the Social Spotlight
Feb 01, 2023
Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing, where luxe vacations are traded for TikTok mentions
Beyoncé performed during the opening weekend of Atlantis the Royal, a new luxury beach resort in Dubai.GOODYEAR, AZ — This Wednesday, United Airlines — the only major U., CNN Travel's weekly newsletter.Muslim pilgrims go through passport control in Jeddah, Saudi Arabia, on June 5, 2022, prior to the annual Hajj pilgrimage in the holy city of Mecca.
Beyoncé performed during the opening weekend of Atlantis the Royal, a new luxury beach resort in Dubai.GOODYEAR, AZ — This Wednesday, United Airlines — the only major U., CNN Travel's weekly newsletter.Muslim pilgrims go through passport control in Jeddah, Saudi Arabia, on June 5, 2022, prior to the annual Hajj pilgrimage in the holy city of Mecca.
Photo: Kevin Mazur/Getty Images for Atlantis The Royal By Ashley Wong Jan.26, 2023 2:12 pm ET Why were legions of beauty influencers, an ex-One Direction member, several former “Bachelor” contestants and Beyoncé all in the United Arab Emirates last week? In the celebrity marketing machine, all-expenses-paid vacations and splashy invite-only resort openings are increasingly part of the job.airline to own a flight training school — celebrated the graduation of its first-ever class of students from United Aviate Academy, located at the Phoenix Goodyear Airport.Continue reading your article with a WSJ membership.The new arrival made their appearance on the 12-hour overnight Flight EK 319, which landed on schedule despite the medical emergency, the airline confirmed to CNN.
Source: headtopics