Year Ender 2022: Most Popular Influencers On Social Media

New Delhi: With the ever-changing trends of media, influencer marketing has become a widely used strategy for online promotion. For quite some time now, it has been a buzzword, and the mainstream media frequently makes use of it. For brands with a global market, diversity in influencer marketing is essential. 

India has also given rise to famous social media influencers that include actors, athletes, fitness experts, motivational speakers, singers, dancers, etc. The good thing is that Indian influencers keep providing quality content to ensure that their audience keeps coming back to them. Additionally, they run contests and also communicate with their followers. At times, they also act as brand ambassadors as more people purchase the products they endorse. No wonder some of them have such a huge fan base on Instagram and YouTube.

Speaking about the top Indian creators, here are the ones whose content we have been following the most in 2022:

Entertainment/ Comedy (Social Media) Influencer:

1. Kusha Kapila:

She is a top Indian influencer and the creative mind behind the famous 'South Delhi girls' video produced by the YouTube channel iDiva. Known for her work in fashion and lifestyle, she worked as a writer and analyst before becoming a social media content creator. Kusha came into the limelight with her portrayal of the famous character of 'Billi Masi'. She has worked with brands such as Google and Cred and is an ambassador for Olay India.

With around 2.9 million followers on Instagram, her videos receive a lot of likes and comments where she discusses her life as a rising celebrity and posts comedy content. She has also collaborated with a number of well-known Bollywood stars, including Kareena Kapoor, Ranbir Kapoor, Sonakshi Sinha, and Kartik Aaryan.

2. Ruhee Dosani: Ruhee, a US-based Indian digital content creator and social media Influencer has 2.4M followers on Instagram. She addresses herself as "Punjab di kudi living abroad", and creates reels and videos that can lighten up anyone's day and make viewers guard down and shake a leg. She has collaborated with many other social media influencers, brands and actors. 

Travel Influencer: 

1. Siddharth Joshi: Siddhartha Joshi's Instagram account documents his travels as an Indian traveller worldwide. This travel influencer's Instagram account is full of stunning photos of places that will make you want to visit them. Siddhartha's Instagram account has over 360K followers and features travelogues, travel and photography tips, vlogs, and travel product reviews.

2. Shivya Nath: Shivya Nath, 23 years old, quit her corporate job in 2011 to pursue her dream of world travel. She sold most of her belongings and set out on her journey worldwide. She has been featured in National Geographic Traveller India, BBC Travel, and WashPost for her advocacy of responsible travel as a proponent of slow and sustainable travel. She has 104K followers on Instagram, where she regularly posts pictures of breathtaking locations where she travels and enjoys herself!

3. Ganesh Vanare: Ganesh Vanare is a travel photographer who documents his journeys, posts candid moments from around India on Instagram, and has 473K followers. His photographs capture the aesthetics of places as well as the beauty of people. Oppo has appointed him as their official brand ambassador.

Fashion Influencer: 

1. Somya Gupta: Somya Gupta is a model, YouTuber, Instagrammer, and makeup artist from India. She has worked on multiple advertisements and brands. Also, a few modelling agencies have cast her for a fashionable wardrobe and informative reels on Instagram. She has around 817K Instagram followers and 1M Youtube subscribers.

2. Malvika Sitlani Aryan: Malvika is a well-known model and social media fashion influencer with 529K Instagram followers. She appeared in India's Next Top Model's first season. She was styled as "Best Beauty Blogger of 2019" and appeared in Filmfare and Grazia India magazines. Her Instagram feed brims with styling tips and makeup tutorials.

Health and Fitness Influencer:

1. Pranit Shilimkar: Pranit Shimilkar has used Instagram to show the world his transformation from a chubby kid to a fitness influencer. He is adamant about getting his country to a global fitness level. Shilimkar has over nine lakh Instagram followers.

2. Divija Bhasin: Divija Bhasin is a clinical psychologist with an MSc from the University of Bath. She is also a Content creator who engages with her followers by creating fun and realistic mental health reels and significantly contributes to raising awareness about mental health on social media. This mental health influencer intends to start an M.Phil programme soon. On Instagram, her account is known as @awkwardgoat3, with 167K followers. 

Food Influencer: 

1. Priyanka Tiwari: Priyanka Tiwari is a renowned YouTuber and vlogger known for her food and travel vlogs. Her vlogging career began in 2016, and her YouTube channel exploded with a lot of followers when she started making videos of traditional Rajasthani food. Aside from food, she also documents and shares her shopping and vacation adventures in each city she visits on her alternate YouTube channel.

2. Shivesh Bhatia: Shivesh Bhatia is an autodidact baker and food influencer from Delhi who enjoys creating, styling, and photographing delicious desserts. In 2017, he was named Conde Nast Traveller's Social Media Star Of The Year, and the same year, Fox life India invited him to meet chef Gary Mehigan during his visit to the country. 'Bake with Shivesh' is his own YouTube channel and he also has 703K followers on Instagram with the visual delight of baked treats.

Lifestyle Influencer: 

1. Aashna Shroff: Aashna Shroff, a full-time lifestyle influencer, started as a blogger with her blog, 'The Snob Journal'. In recent years, she has worked with various brands, and her consistent Instagram following has earned her the title of one of India's top Instagram influencers. Her Instagram account has over 969K followers and is filled with outfit, makeup, and home decor inspiration.

2. Nikhil Sharma: Nikhil Sharma, India's 'Casey Neistat', is a lifestyle blogger. He started his YouTube channel in 2010 and quickly rose to fame as 'Mumbaiker Nikhil'. With nearly 4 million subscribers, he is not only one of the pioneers of Indian influencers but also one of the world's top bikers and moto vloggers. He was named 'Vlogger of the Year' by MTV India and IWMBuzz in 2019.