In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... Read more

Digital marketing playbooks have been turned upside down by recent nbsp data privacy changes mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley s tech giants Third-party ad targeting... Read more

Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more

What is having others market your product or service for you if not the essence of influencer marketing Here we delve into the tightly coupled relationship between influencers and affiliates how they differ how they overlap and where they're going... Read more

The concept of an influencer is a broad one It doesn t matter what you label your influencer the rules apply to anyone posting content online be that brand ambassadors paid partners or influencers The Advertising Standards Authority ASA and... Read more

F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more

Influencers have played an evolving role in brands marketing strategies facilitating discovery growing brand awareness creating content and becoming advocates Now the emergence of social commerce is setting the scene for a new dawn of influencer marketing an opportunity forecast... Read more

With the new year fast approaching social media and influencer marketing expert nbsp Lia Haberman nbsp has published a creator economy trend forecast for In nbsp her latest newsletter Haberman invited industry insiders from content creators to founders of creator... Read more

If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more

Indian influencers keep providing quality content to ensure that their audience keeps coming back to them Additionally they run contests and also communicate with their followers New Delhi nbsp With the ever-changing trends of media influencer marketing has become a... Read more

Alix Earle is a -year-old influencer and a college student at the University of Miami In the last month she's skyrocketed to fame gaining almost million followers on TikTok Here's a bit more about her and how she became so... Read more

From nbsp privacy concerns nbsp to the nbsp death of the college essay there have been many questions and controversies surrounding the use of artificial intelligence AI but that hasn t stopped it from becoming one of the most consequential... Read more