Given the sheer size and scale of the influencer ecosystem the industry has several expectations from the sector in the coming year For starters it hopes the business moves towards more standardization and consistency in commercial terms and better regulationThere... Read more

A town in the US state of Vermont closed its roads to tourists in September after a social media tag sparked a swarm of visitors that overwhelmed the rural destination Videos on TikTok were seen by thousands and the hashtag... Read more

In the ever-evolving landscape of digital marketing one strategy that has been gaining remarkable traction in is micro-influencer marketing A micro-influencer is an individual who has a smaller but highly engaged social media following within a specific niche They are... Read more

Have you met your company s CIO as in Chief Influencer Officer If you haven t yet chances are you will in when influencer marketing the hottest category within advertising globally comes of age and faces fresh challenges In brace... Read more

Marketers no longer have the control they once did over how their brands are perceived and talked about by consumers For decades traditional advertising allowed marketers to feel like they were the true stewards of their brands making decisions about... Read more

There is no doubt that the trend of Influencer Marketing has skyrocketed with social media feeds bombarded with influencer and business collaborations While this concept is certainly not a new one over the recent years the immense popularity of this... Read more

As we all reflect on the past year and the moments that had the biggest impact on our lives and culture we at Mozilla can t help but call out nbsp Artificial Intelligence nbsp AI and the way it has... Read more

This story is part of Glossy s Look Ahead series breaking down what brand and retailer executives can expect from the fashion and beauty landscapes in Click here for more stories in this series The concept of authenticity is nothing... Read more

Influencer marketing is more than just a passing trend Mumbai In the digital age where social media reigns supreme traditional methods of advertising are undergoing a significant transformation Enter influencer marketing a dynamic strategy that has revolutionized brand promotion by... Read more

Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more

Lead retail amp e-commerce analyst Claire Tassin looks to the future of product recommendations comparing emerging AI capabilities with the influencer economyEvery few weeks it seems someone declares the influencer economy dead The reality is far from it though the... Read more

As we inch closer to the influencer marketing landscape is brimming with potential for significant shifts and innovations Influencer marketing is an industry that s always on the move and right now it s gearing up for some big changes... Read more