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Why brands are turning to nano-influencers

Sep 22, 2021

The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing Many fashion brands are turning to nano-influencers those with to followers who s audiences are dedicated and engaged yet modest in size One reason is that the past twelve ....

Wall Street Influencers Are Making $500,000, Topping Even Bankers

Sep 22, 2021

Finance firms have long struggled to reach young and new customers nbsp until now At first no one could explain why business was picking up at nbsp Betterment a robo adviser aimed at newbie investors There were about nbsp signups in one day Then came the answer A -year-old TikToker ....

UAE: IGCF 2021 to address future of youth, influencers and media

Sep 13, 2021

The discussions led by leading industry experts seek to promote critical thinking as a key factor of effective communicationJournalists young Arabs and social media influencers will discuss the public s perception of influencers and the rise of misinformation during the Covid- pandemic at the th International Government Communication Forum IGCF ....

Top 10 Most Famous Influencers in the UAE in 2021

Sep 02, 2021

Food fashion beauty lifestyle and travel a diverse list of interests backgrounds and cultures comprise our list of the top most famous Instagram influencers in the UAE All are locally popular with some even gaining worldwide recognition - Huda Kattan nbsp nbsp She is a famous make-up artist and vlogger ....

Expo 2020 Dubai: 100 influencers unite to promote world fair

Sep 02, 2021

Meeting held at Expo site to familiarise participants with the importance of the mega eventMore than social media influencers came together on Tuesday to discuss how they can promote Expo Dubai and its activities Organised by the Arab Social Media Influencers Club ASMIC an initiative of the Dubai Press Club ....

Instagram Will (Finally) Pay Influencers

Aug 31, 2021

FOR YEARS PEOPLE have been building their own brands and businesses on Instagram and in turn have helped Instagram build its business While the photo- and video-sharing service has happily helped those users monetize their followings that s largely happened off-platform Influencers make deals with brands to create sponsored posts ....

Super app WeChat attracts millions of online shoppers

Aug 26, 2021

Global consumers have become highly digital From food ordering and mobility services via doctor s appointments and ticketing services to banking and asset management almost every service imaginable can be accessed digitally While Europeans and North Americans tend to use a dozen apps and services to manage their digital lives ....

Influencer Marketing: Post pandemic trends

Aug 19, 2021

The COVID- pandemic forced billions around the world to stay at home with so much time on their hands To the benefit of influencers most of these people spent their time on their phones watching content In this blog post we will take a look at the latest trends in ....

How to develop an influencer marketing plan

Aug 19, 2021

In the constantly changing fast growing world of social media brands find it necessary to keep up with the change and seek new methods to stand out from their competition and engage with their consumers in a more creative personal way Influencer marketing proved to be the answer a leading ....

Laila Ali emerges as top Influencer & model Managed by Filmymantra Digital

Jul 15, 2021

Influencer marketing is the new hottest thing right now and it's used in everything from huge brand launches to small niche brand awareness campaigns It has proven to be a critical component of beauty and fashion firms' marketing strategies Due to which there has been a boom in the community ....

Social Media Influencer Julie SariƱana Launches Vegan Nail Polish Line

Jul 15, 2021

Color Dept was designed by Sincerely Jules to be inclusive fun and happy Julie Sari ana the nbsp Los Angeles-based fashion and lifestyle influencer behind nbsp Sincerely Jules nbsp on Instagram is entering into the beauty industry with the launch of her new brand nbsp Color Dept a sustainable plant-based ....

How micro influencers are changing the game!

Jul 15, 2021

If you happen to keep up with the latest trends related to influencer marketing you may have noticed lately how marketers are increasing brand awareness and gaining market share through leveraging relatable trust-worthy everyday people nbsp The world of influencer marketing is ever-evolving and more and more brands are shifting ....

Should you add influencer marketing to your marketing plan?

Jul 15, 2021

If done right influencer marketing can increase brand equity and lead to an ROI that exceeds expectations A lot of research was done around this topic in the past few years it all proves the usefulness and success of influencer marketing campaigns Today we are going to share with you ....

The Most Expensive Influence on Instagram

Jul 15, 2021

When Cristiano Ronaldo moved two bottles of Coca Cola out of shot during a pre-game press conference before encouraging people to rather drink water billion was wiped off the soft drink giant's market value - perfectly demonstrating the massive power he and celebrities like him have over public opinion The ....

Shams Media Services with OMNES Media to launch an Influencers Platform

Jun 30, 2021

Shams Media Services a subsidiary of Sharjah Media City Shams recently announced that it has entered a strategic partnership with OMNES Media an integrated media and communications solutions company The Influencer s platform is designed to introduce a new generation of influencers to the social media world through accredited academic ....

OMNES Influencers records 40% surge in registrations

Jun 30, 2021

OMNES Influencers the first Idea-to-Invoice Influencer marketing platform that connects businesses with social media influencers has recorded a per cent surge in the number of registrations since its beta version launch last month The platform which is a joint venture between OMNES Media and SHAMS Media Services a subsidiary of ....