Authorities in nbsp Abu Dhabi nbsp have introduced stringent new guidelines for licensed economic establishments regarding their interactions with social media influencers The Department of Economic Development ADDED now mandates that influencers must obtain a specific license from ADDED before... Read more

If you are scrolling through TikTok and see an ad it is likely that the person trying to sell you something in that ad is a real human being In the near future that might not be the case On... Read more

Abu Dhabi The Abu Dhabi Department of Economic Development ADDED issued a circular today urging all licensed economic establishments in the Emirate of Abu Dhabi to adhere strictly to established controls and conditions when engaging with social media influencers for... Read more

TikTok and X are the hardest social media platforms for identifyng whether news content is trustworthy according to a survey conducted in markets for the Reuters Institute Digital News Report As the following chart shows roughly one in four respondents... Read more

The fact that online news has overtaken print media and television as the number news source for many people over the past decade shouldn t be news to anyone According to the Reuters Institute s Digital News Report percent of... Read more

In the rapidly evolving landscape of social media Snapchat stands out as a vibrant platform particularly beloved by younger audiences With million daily active users worldwide there s a relevant potential audience worth your brand s pursuit But what s... Read more

These tools help influencers stay organized work more efficiently and engage with their audience in unique ways Working as an influencer requires you to wear many hats at once Influencers must not only consistently produce great content but also manage... Read more

Brand Ripplr's Nadine Salameh weighs the pros and cons of different influencer strategiesWhen it comes to influencer collaborations brands have various models to choose from when working with influencers two of which are the Squad Model and the One-Off Collaboration... Read more

Samsung has partnered with global creative network Iris and Skateboard GB to launch its new First Flips campaign The new campaign which aims to encourage more people to try skateboarding in the lead-up to the Paris Olympic Games is part... Read more

Imagine a quaint bakery nestled in the heart of a charming small city It's a place where the aroma of freshly baked bread mingles with the warm glow of the morning sun streaming through the window One day a customer... Read more

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together The ability to identify and leverage current trends is what really sets proactive brands apart from the rest Understanding and acting on these trends quickly helps... Read more

A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers particularly focusing on those in the women's fashion sector on the well-known image and video sharing platform Instagram In a... Read more