FOR YEARS PEOPLE have been building their own brands and businesses on Instagram and in turn have helped Instagram build its business While the photo- and video-sharing service has happily helped those users monetize their followings that s largely happened... Read more

Global consumers have become highly digital From food ordering and mobility services via doctor s appointments and ticketing services to banking and asset management almost every service imaginable can be accessed digitally While Europeans and North Americans tend to use... Read more

The COVID- pandemic forced billions around the world to stay at home with so much time on their hands To the benefit of influencers most of these people spent their time on their phones watching content In this blog post... Read more

In the constantly changing fast growing world of social media brands find it necessary to keep up with the change and seek new methods to stand out from their competition and engage with their consumers in a more creative personal... Read more

Influencer marketing is the new hottest thing right now and it's used in everything from huge brand launches to small niche brand awareness campaigns It has proven to be a critical component of beauty and fashion firms' marketing strategies Due... Read more

Color Dept was designed by Sincerely Jules to be inclusive fun and happy Julie Sari ana the nbsp Los Angeles-based fashion and lifestyle influencer behind nbsp Sincerely Jules nbsp on Instagram is entering into the beauty industry with the launch... Read more

If you happen to keep up with the latest trends related to influencer marketing you may have noticed lately how marketers are increasing brand awareness and gaining market share through leveraging relatable trust-worthy everyday people nbsp The world of influencer... Read more

If done right influencer marketing can increase brand equity and lead to an ROI that exceeds expectations A lot of research was done around this topic in the past few years it all proves the usefulness and success of influencer... Read more

When Cristiano Ronaldo moved two bottles of Coca Cola out of shot during a pre-game press conference before encouraging people to rather drink water billion was wiped off the soft drink giant's market value - perfectly demonstrating the massive power... Read more

Shams Media Services a subsidiary of Sharjah Media City Shams recently announced that it has entered a strategic partnership with OMNES Media an integrated media and communications solutions company The Influencer s platform is designed to introduce a new generation... Read more

OMNES Influencers the first Idea-to-Invoice Influencer marketing platform that connects businesses with social media influencers has recorded a per cent surge in the number of registrations since its beta version launch last month The platform which is a joint venture... Read more