Influencers have played an evolving role in brands marketing strategies facilitating discovery growing brand awareness creating content and becoming advocates Now the emergence of social commerce is setting the scene for a new dawn of influencer marketing an opportunity forecast... Read more

When you were little what did you want to be when you grew up An astronaut a doctor or maybe a famous athlete Today one of the most popular responses to that question is influencer content creators who grow their... Read more

Social media influencers with their carefully crafted images and on-screen lifestyles create an aspirational halo that surrounds them The rise of social media has certainly revolutionised various aspects including how we connect share and consume information The emergence of influencers... Read more

The concept of an influencer is a broad one It doesn t matter what you label your influencer the rules apply to anyone posting content online be that brand ambassadors paid partners or influencers The Advertising Standards Authority ASA and... Read more

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

Meta s looking to expand its opportunities for creators to make money from affiliate links in their Facebook posts by making supported product links more prominent within Reels videos photos and text posts As you can see in this example... Read more

Walmart may launch a platform that will use social media influencers to help the retailer and its third-party sellers promote their goods and services online according to trademark filings Walmart filed trademarks for Walmart Creator and Walmart Creator Collective which... Read more

There may not be hashtags yet on Instagram's new app Threads but that's not stopping ads from appearing all over the latest social-media platform Within two days of nbsp Threads' launch on July certain brands and influencers started posting paid... Read more

Mad Influence s marketplace platform is slated to be launched later this monthDubai opens major bridges and tunnel as part of bn road project to slash travel time in the cityIndian firm to launch Uber of influencer marketing in DubaiThe... Read more

The so-called de-influencing trend is making corporate marketing teams around the world sit up and listen It happens when people take to social media and urge their followers not to buy certain goods They may be doing so to promote... Read more

Over the last few years the creator economy in India has grown exponentially attracting millions of independent creators joining various social media platforms and starting businesses As the creator economy has grown to the size of - million in India... Read more

A great strategy for companies to interact with their target consumers in a genuine and organic way is through influencer marketing More than of the world s population utilises social media in some capacity with daily usage averaging hours and... Read more