Human influencers can still thrive amid their AI virtual counterparts Employ these strategies to stay relevant on social media The proliferation of virtual influencers is changing the way brands approach digital marketing They could make AI-generated personas go viral while... Read more

It s a reality of marketing People dislike advertising They fast-forward through commercials in prerecorded shows and pay premiums to avoid them on streaming services Do people similarly dislike it when the influencers they follow on social media post sponsored... Read more

B B influencers have become all the rage in influencer marketing with of B B businesses already using them in their campaigns according to a new study from the ad agency Ogilvy Ogilvy surveyed over senior leaders from B B... Read more

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Artificial intelligence is big news and it s making an impact in many fields The adoption of AI tools nbsp more than doubled nbsp... Read more

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

Timesofindia According to reports roughly virtual influencers are currently active on social media On social media the biggest has millions of followers Currently Lu the digital spokesperson for Brazilian shop Magazine Luiza has million Instagram followers Some focus on particular... Read more

Walmart may launch a platform that will use social media influencers to help the retailer and its third-party sellers promote their goods and services online according to trademark filings Walmart filed trademarks for Walmart Creator and Walmart Creator Collective which... Read more

Moving every few years as a child taught me to connect Public relations and investor relations for nbsp Juwai IQI nbsp and consulting clients The billions-of-dollars influencer marketing industry is about to be shaken up What it will look like... Read more

Influencer marketing continues to show signs of strength with of consumers reporting that social media posts from influencers friends or family members drove interest in an item or service within the past year according to nbsp findings from agency Matter... Read more

Walee Technologies WALEE Pakistan s leading Influencer Marketing and Social Commerce SaaS platform launched Pakistan s nbsp first data-driven Influencer Industry Insights Report nbsp for - using its AI-powered social listening tool to help brands and agencies deliver a better... Read more

OMNES Influencers a joint venture between OMNES Media and Shams Media Services LLC A Sharjah Media City subsidiary announced that its opening the door for strategic partnerships to represent its business in regional and global markets The aim is to... Read more

The Jordan Tourism Board JTB announced its entry into a strategic partnership with OMNES Media to host the Arab Influencers Gathering City Talk next October at the King Hussein Bin Talal Convention Centre in the Dead Sea Jordan The announcement... Read more