Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more

Fueled by the pandemic medical professionals have cashed in on Douyin dispensing advice and endorsements If a doctor speaks at conferences or lectures there are only a limited number of people listening he said But on online platforms the audience... Read more

Influencers have a huge footprint online Even small influencers with a few thousand followers can provide brands with key opportunities to reach engaged audiences It s also valuable to research how successful influencers interact with their fans and grow their... Read more

What is having others market your product or service for you if not the essence of influencer marketing Here we delve into the tightly coupled relationship between influencers and affiliates how they differ how they overlap and where they're going... Read more

With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more

Major Chinese marketing agency BlueFocus said it will indefinitely end hiring of third-party human copywriters and designers and instead embrace ChatGPT-like artificial intelligence AI tools adding to concerns about the impact of the technology on jobs The Beijing-based company said... Read more

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... Read more

The days of spray-and-pray advertising are dead They have been for a long time These days nbsp audience targeting nbsp is a critical part of any marketing campaign Most marketers use Big Data the decade's sexiest buzzword to target prospects... Read more

As mom influencers juggle professional and personal commitments is the post-pandemic world posing more challenges Soon after her marriage Shilpa Kamdar had to prioritise her family because her mother-in-law who was diagnosed with cancer needed her attention After her demise... Read more

Collecting Interpretations from leading marketers this report provides reliable insights into Pakistan s growing influencer industryThe explore page of any Pakistani Instagram user is flooded with thousands of influencers posting bits of their lives endorsing products and even offering different... Read more

Forbes Influencer content is any marketing material created or published by an influencer of any size niche or platform Typically the content appears organic and feels more candid than a high-quality ad Its primary purpose is to create a sense... Read more

If you are one of Mikayla Nogueira s million TikTok followers then you already know that one of the app s biggest beauty influencers is getting married this weekend But what you may not know is that she custom-created the... Read more