Brands have long recognized the power of celebrities to influence the buying decisions of consumers But the advent of reality TV followed by the creation and growth of social media networks have given rise to an entirely new breed of... Read more

How many of us have dined out at a new restaurant or stayed at a hotel based on recommendations we read on nbsp social media The answer is probably most of us but do nbsp influencers nbsp still have the... Read more

Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more

It all started with The Home Depot about nine years ago Genna Franconi founder and president of Trade School ran the social and strategy team at Guided By Good agency squared back then when the home improvement retailer experienced a... Read more

Influencers in Norway are now required by law to label when their images on social media have been retouched The new regulations from Norway s Ministry of Children and Family Affairs have been brought in to try and fight unrealistic... Read more

Influencer marketing is a strategy that involves partnering with influential individuals or organisations to promote a brand product or service These influencers have a substantial following and a strong presence on social media platforms or other online channels Influencer marketing... Read more

France is finalizing a law that seeks to regulate the commercial activities of influencers and protect consumers from nbsp possible fraud or scams The regulation which has already been approved by the National Assembly and the Senate prohibits promoting cosmetic... Read more

With influencers like Kylie Jenner and Conor McGregor pocketing million each in nbsp from their respective brands Kylie Cosmetics nbsp and nbsp Proper Twelve Whiskey And The Rock moving to an million net worth after inking a clothing deal with... Read more

In July college athletes were given the right to make money with the passing of new name image and likeness NIL interim policies Before then athletes caught in monetary transactions would face punishment and consequences that were detrimental to their... Read more

If done right influencers can give brands a value-added voice Consumers are highly invested in influencers with per cent of MENA users following at least one influencer and referring to them for brand discovery and recommendations With that in mind... Read more

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... Read more

Fueled by the pandemic medical professionals have cashed in on Douyin dispensing advice and endorsements If a doctor speaks at conferences or lectures there are only a limited number of people listening he said But on online platforms the audience... Read more