Every member of a procurement team is more than just a professional they re people Parents pickleball players podcast enthusiasts and those are just the P s On and off the clock they research potential purchases just as everyone else... Read more

re-teen girls dubbed Sephora Kids are taking TikTok by storm as they're pressured by parents to appear in videos promoting makeup and skin care products However specialists warn that this trend poses a danger to children's mental and physical health... Read more

In its amended definition of celebrities the Advertising Standards Council of India ASCI has added social media influencers with a following of at least The ASCI code contains a special rule for celebrities that states that commercials using celebrities must... Read more

With media spend on the global influencer market expected to approach billion this year a new research report has been released by Snapchat and MCN nbsp It revealed how content creators and brand-sponsored content could push the industry even further... Read more

Independent agency Goat this month appointed a new director to lead the U S market as it continues growing in influencer marketing More and more marketers are after influencers to up their marketing game But the secret to success Goat... Read more

Indeed a global job site announced that there has been a significant increase in job postings and clicks related to the terms content creators and influencers The platform reported a massive increase in nbsp job nbsp postings and a increase... Read more

Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more

In the era of social media dominance the term influencer has transformed into a mainstream profession referring to individuals with a dedicated following who wield influence in specific niches As people increasingly rely on social platforms for daily consumption influencers... Read more

With the development of Web O users began joining social networks to read and gain knowledge and create content More and more user-generated content and usability have caused a shift in consumer perception The world of influencer marketing has seen... Read more

In the ever-evolving landscape of digital marketing one strategy that has been gaining remarkable traction in is micro-influencer marketing A micro-influencer is an individual who has a smaller but highly engaged social media following within a specific niche They are... Read more

Influencer demographicsThe Facebook audience in India primarily comprises males accounting for percent of the total audience base and female users stand at percent Millennials - are the most active user base winning over percent of space Further GenX aged to... Read more

What exactly is a social media influencer You may think you know But do you know how the audience you re trying to reach really thinks about influencers how they interact with these digital celebrities and what they want A... Read more