As influencer marketing evolves, will companies and agencies experiment with new content tools such as bots?
Marketing agencies and brands are delving further into influencer marketing collaborating with everything from Artificial Virtual Influencers to Micro Influencers on Social Media Initially there were some doubts about the reliability of these investments but as the industry matures companies... Read more
In recent years we have seen the two prominent marketing strategies which are evolving within the brands digital marketing and influencer marketing Both types offer unique advantages and challenges making it vital for businesses to carefully consider which approach aligns... Read more
iCubesWire a leading Ad Tech platform has announced its partnership with dubizzle the UAE s premier classifieds platform This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers seamlessly bringing the brand... Read more
A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... Read more
INFLUENCERS IN IRELAND have been instructed from today to use the hashtag Ad if their social media posts contain branded gifts or feature their own products The new rules have been devised by the Consumer Protection Commission CCPC and the... Read more
Lead retail amp e-commerce analyst Claire Tassin looks to the future of product recommendations comparing emerging AI capabilities with the influencer economyEvery few weeks it seems someone declares the influencer economy dead The reality is far from it though the... Read more
In Hustle Media Influence a division of Hustle Media achieved a significant milestone by garnering million content views across various campaigns and industries since its conception That's a substantial number of eyeballs on campaign content The key to this success... Read more
Influencer marketing continues to prove its value which is why it comes as little surprise that it is set to play a bigger role in product development impact the election and make headway into pharma and other industries Adam Rossow... Read more
The influencer marketing industry has grown significantly in recent years increasing its value from bn in to bn by according to Influencer Marketing Hub That growth is not expected to slow any time soon Its growth has been fuelled by... Read more
B B brands are beginning to embrace influencers as an effective tactic toward marketing KPIs In fact recent data from Ogilvy found that of chief marketing officers are actively executing influencer strategies It s clear that influencer marketing efforts are... Read more
The rise of influencer marketing has revolutionized the world of e-commerce In fact influencer marketing is a billion industry By tapping into the power of social media influencers small and large businesses have found a new and effective way to... Read more
Bosses Are Training Employees To Be Influencers—After Long Discouraging Social Media Posts About Work
After Emily Durham detailed her day in the life as an Intuit recruiter on TikTok and her career advice podcast began climbing Apple s podcast charts she grew nervous about what her employer would think She had nbsp talked about... Read more