Influencer marketing and social media are poised for more growth in as trends from social commerce to paid media continue to accelerate Social and influencer agencies anticipate the emergence of more niche social platforms artificial intelligence experimentation and paid media... Read more

The videos and images seem to be everywhere A young woman looks out over sparkling blue seas from a cruise cabin balcony in an Instagram Reel A man gives a -second tour of a five-star hotel room set to trendy... Read more

The worst thing for any customer is not getting assistance from a brand when problems arise and that appears to be taking place on Instagram Top influencers on the leading social media platform aren t happy with the way things... Read more

The creator economy has evolved and the traditional power dynamics between brands and influencers have shifted No longer are brands the sole powerhouses and influencers aren't just individuals awaiting their big break They've become the landscape itself and shape consumer... Read more

Connecting with creators and influencers can boost brand visibility Tap into this strategy to build trust and engagement with your audience Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like... Read more

As TikTok videos featuring popular influencers peddle health advice a new study spotlights alarming trends prompting urgent calls for integrating credible medical information into the digital landscape In an era where social media apps are shaping global discourse a recent... Read more

Influencer s Ben Jeffries talks with Stephen Miron of media giant Global about the expanding role of creators in out-of-home and audio advertising Though sometimes still considered traditional media both out-of-home OOH and audio advertising have seen incredible innovation in... Read more

Walk into nearly any store and you ll hear a new narrative unfolding in the aisles TikTok made me buy it Influencer buzz is revolutionizing retail sales and consumer choices eclipsing even the most persuasive in-store recommendations and casual browsing... Read more

Finding up-and-coming talent to partner with as well as trend spotting has long been crucial for marketers and agency execs who want their brands to be a part of culture in a way that keeps them relevant with young audiences... Read more

Since the rise of influencer marketing first-party influencer marketing data has been a game changer for brands everywhere What is it exactly Well it s information collected by a brand about the bodies it deals with This could be consumers... Read more

AI is growing faster than ever MarketsandMarkets predicts that the artificial intelligence market will skyrocket to billion by In this constantly changing environment you either adapt or risk falling behind As a result companies and businesses around the world are... Read more

The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more