In the ever-evolving landscape of digital marketing one strategy that has been gaining remarkable traction in is micro-influencer marketing A micro-influencer is an individual who has a smaller but highly engaged social media following within a specific niche They are... Read more

The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more

The term social media influencer may call to mind Instagram accounts shilling hair-growth gummies and cute outfits but in reality influencers influence all types of things Including artificial-intelligence research trends Mainstream interest in AI and machine learning ML is at... Read more

The term content creator is one that s used more often than most of us would like In today s booming digital sector it makes sense why people are flocking to social media apps and websites to learn how they... Read more

Traditionally many companies have used an illustrated or animated spokesperson or corporate mascot as the face of their brand think Tony the Tiger the Jolly Green Giant and the Geico Gecko Given the success that some of these characters have... Read more

A new survey from nbsp Pure Telecom Ireland s high-speed broadband and telecoms provider has revealed that of adults in Ireland aged under would like a job as a social media influencer as a source of income In total of... Read more

The influencer marketing sphere has shown no signs of slowing down with projections placing its worth at an astonishing bn by the end of To put this remarkable growth into perspective the industry was valued at a mere bn in... Read more

Influencer marketing has emerged as a formidable tool for brands seeking to engage and authentically connect with their target audiences within the dynamic realm of digital marketing In fact the global influencer marketing market size has more than tripled since... Read more

Fake AI Influencers are on the rise and AI comments are everywhere Is it time to leave the Internet to the bots and their boring conversations Are you ready for the fake influencers journalists and conference speakers And for the... Read more

The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer approach This isn't just another trend it's a game-changing method that's gaining traction for its ability to forge lasting relationships... Read more

Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more

Share of marketing budgets spent on influencer marketing worldwide During a global survey among marketing agencies and brands percent of respondents stated they invested to percent of their marketing budget into influencer marketing Another percent devoted more than percent to... Read more