In recent years we have seen the two prominent marketing strategies which are evolving within the brands digital marketing and influencer marketing Both types offer unique advantages and challenges making it vital for businesses to carefully consider which approach aligns... Read more

The rise of influencer marketing has revolutionized the world of e-commerce In fact influencer marketing is a billion industry By tapping into the power of social media influencers small and large businesses have found a new and effective way to... Read more

The well-researched report on the Fashion Influencer market focuses on the current market trends and recent developments that help operational players and marketing executives plan their growth strategies for the forecast period - The fashion influencer market has surged in... Read more

You re probably already familiar with the term influencer marketing but you may not have tried it out in your own business If you haven t you re probably wondering Do people even pay attention to influencers A shocking of... Read more

Businesses eagerly anticipate good sales during the year-end festive season as lives have finally reverted back to normal after two years due to the pandemic The festive season is usually that time of the year when buyers go all-out on... Read more

They re in your social media feeds on your television screen and these days even appearing in movies The rise of influencer culture has been meteoric but what s going on behind the selfie-stick And what does it have to... Read more

The term social media influencer may call to mind Instagram accounts shilling hair-growth gummies and cute outfits but in reality influencers influence all types of things Including artificial-intelligence research trends Mainstream interest in AI and machine learning ML is at... Read more

Marketers no longer have the control they once did over how their brands are perceived and talked about by consumers For decades traditional advertising allowed marketers to feel like they were the true stewards of their brands making decisions about... Read more

At a time when influencer marketing is booming industry experts discuss how brands need to relook at their influencer strategiesIn layman's terms influencer marketing is a form of marketing that involves the use of influencers people and organisations who have... Read more

A general rule in influencer marketing is that smaller artists get higher engagement rates Partnering with a large creator will undoubtedly increase the number of people who view your work but smaller producers' following are more inclined to engage with... Read more

There has been a slow and steady change in how brands carry out their operations especially after the pandemic The focus has shifted to the virtual world as e-commerce industries expand and ed-tech and health-tech industries solidify their footing in... Read more

Businesses can struggle to achieve brand recognition as consumers live in a crowded media landscape that bombards them with messages everywhere they look One corporate strategy is to build business and brand awareness by using nbsp social influencers people who... Read more