Authenticity builds connection this is why influencer engagement has become an essential part in modern marketing portfolios especially for eCommerce brands Discover to what extent brands in different countries engage with influencers on the most popular influencer platform Instagram The... Read more

Not to sound confusing but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators Digiday has learned The move comes at a time when influencers are... Read more

In an era where digital platforms reign supreme influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies This approach transcends many conventional advertising expenditures by offering strategic value and measurable returns which has... Read more

From nbsp privacy concerns nbsp to the nbsp death of the college essay there have been many questions and controversies surrounding the use of artificial intelligence AI but that hasn t stopped it from becoming one of the most consequential... Read more

Given the sheer size and scale of the influencer ecosystem the industry has several expectations from the sector in the coming year For starters it hopes the business moves towards more standardization and consistency in commercial terms and better regulationThere... Read more

Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more

Brand interest in sponsored content as opposed to traditional social ads continues to rise and create opportunities for influencer partnerships with of brands intending to increase their influencer marketing investment this year My company's platform supports the relationship between brands... Read more

As a small business owner digital marketing can be daunting Once you enter the world of digital marketing things seem to get complex Each platform is different from the next but one thing remains constant - influencer marketing While small... Read more

Fatemah Al-Habib nbsp We are eager to support the development of young individuals as part of our commitment to encourage and develop their professional skills KUWAIT For the second consecutive year Gulf Bank has announced its sponsorship of The Influencer... Read more

Advertonclick With global spending on social media advertising is expected to grow to billion by Dubai United Arab Emirates November Joyo Technology Pte Ltd the owner and operator of the Kwai short-video sharing App has revealed a contract agreement with... Read more

There is no doubt that the trend of Influencer Marketing has skyrocketed with social media feeds bombarded with influencer and business collaborations While this concept is certainly not a new one over the recent years the immense popularity of this... Read more

of biz decision-makers consider B B monotonous creating an opportunity to redefine the categoryB B advertising is boring That s what nearly half of business buyers told PR Web in a survey And it seems to have gotten worse since... Read more