Snapchat s nbsp adding a new safety feature to its Snap Map with parents now able to request that their teen share their real time location in the app As you can see in this example the new function will... Read more

Globally around million people consider themselves influencers or professional content creators In the United States alone the number is approximately million that's roughly the same size of the US manufacturing sector It's a precarious profession and the reasons for choosing... Read more

This story is part of Glossy s Look Ahead series breaking down what brand and retailer executives can expect from the fashion and beauty landscapes in Click here for more stories in this series The concept of authenticity is nothing... Read more

Boohoo is allowing thousands of social media influencers to launch personal pages on its website as the fashion retailer increases its investment into social commerce Its latest initative The Boohoo Collective allows online creators to curate an edit of their... Read more

Influencer marketing is more than just a passing trend Mumbai In the digital age where social media reigns supreme traditional methods of advertising are undergoing a significant transformation Enter influencer marketing a dynamic strategy that has revolutionized brand promotion by... Read more

TikTok is reportedly taking steps to connect manufacturers with creators to help them develop and sell their own products on its e-commerce platform TikTok Shop according to Business Insider If true this would allow creators to sell custom products to... Read more

Have you ever wanted to clear the slate of info that Instagram has on your interests and start afresh Soon you ll be able to do just that with IG testing a new option that will essentially clear its memory... Read more

Germany has launched a new AI travel guide designed to interact on social media and on the country s tourist board website giving personalised recommendations to visitors The artificially intelligent brand ambassador is characterised as a Berlin resident named Emma... Read more

Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelinesAs more brands move to influencer marketing to promote their products and services the Advertising Standards Council of India ASCI has... Read more

TikTok is introducing a new integration to the platform with LTK an app that lets viewers shop their favourite creators recommendations according to TechCrunch The partnership represents a logical step forward given the growing presence of LTK among TikTok s... Read more

Despite calls for de-influencing and digital detoxes the social media hamster wheel shows no signs of slowing For creators who make their money online that's a good thing and insights from influencer marketing marketplace Collabstr shed light on how the... Read more

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... Read more