Around many businesses were built by buying pay-per-click PPC ads on the cheap A similar opportunity exists today but this time around social media influencer marketing is the trendy strategy It s a strategy to which advertisers including small businesses... Read more

In an era where digital platforms reign supreme influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies This approach transcends many conventional advertising expenditures by offering strategic value and measurable returns which has... Read more

YouTube s looking to give Shorts creators another pathway to monetization while it s also adding new Data Story cards that aim to provide more insight into initial video performance The main update is a new process that ll enable... Read more

Given the sheer size and scale of the influencer ecosystem the industry has several expectations from the sector in the coming year For starters it hopes the business moves towards more standardization and consistency in commercial terms and better regulationThere... Read more

National authorities check whether influencers are complying with established rules when promoting products or servicesThe European Commission has recently published the findings of a sweep examining social media posts from influencers This sweep was conducted by the European Commission in... Read more

In the rapidly evolving landscape of digital marketing the emergence of artificial intelligence AI influencers marks a significant turning point particularly in the realm of sustainable branding These digital entities powered by advanced AI offer a unique blend of innovation... Read more

In today s fast-paced digital landscape the influence of social media is undeniable As technology companies strive to reach their target customers they are increasingly turning to a new and powerful ally influencers These digital trendsetters have disrupted traditional marketing... Read more

of biz decision-makers consider B B monotonous creating an opportunity to redefine the categoryB B advertising is boring That s what nearly half of business buyers told PR Web in a survey And it seems to have gotten worse since... Read more

Unlike their macro and celebrity counterparts they embody the authenticity of everyday people fostering genuine connections with their audienceIn the ever-changing world of social media marketing nano influencers are becoming a significant presence giving brands a different way to connect... Read more

Globally around million people consider themselves influencers or professional content creators In the United States alone the number is approximately million that's roughly the same size of the US manufacturing sector It's a precarious profession and the reasons for choosing... Read more

Authenticity builds connection this is why influencer engagement has become an essential part in modern marketing portfolios especially for eCommerce brands Discover to what extent brands in different countries engage with influencers on the most popular influencer platform Instagram The... Read more

Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more