The substantial growth of social media in the last two decades has amplified the power of the influencer a person with status celebrity and authority to affect trends and purchasing decisions of their followers But these shoppers and the brands... Read more

Consumers crave authenticity Micro-influencers with their genuine connections are redefining digital marketing Learn how brands can leverage them for brand awareness engagement and sales The digital marketing landscape is constantly on the move Businesses are always searching for innovative ways... Read more

Influencers secure brand deals in many ways some go right to the DMs of brands or even use Slack while others rely heavily on talent managers or agents But social platforms' brand-deal marketplaces like TikTok's Creator Marketplace are the most... Read more

The Social Commerce Revolution Understanding It And Getting InvolvedCo-founder amp CEO of The Influencer Marketing Factory an influencer marketing agency that helps brands engage with Gen Z amp Millennials Social commerce the blend of social media and online shopping is... Read more

As influencer marketing continues to mature and marketers increase ad budgets for this category there s more effort than ever to keep tabs on the competition according to four marketers who told Digiday they re more focused on competitors influencer... Read more

In today's digital-first world brands are increasingly turning to social media influencers to amplify or be the face of their brands The decision to collaborate with influencers however is not one to be taken lightly Compared to traditional marketing channels... Read more

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

Dubai In a dynamic panel discussion at the Future Women Leaders Forum a diverse group of women shared their stories of empowerment and advocacy From environmental sustainability to STEM Science Technology Engineering Mathematics innovation these UAE-based influencers showed how they... Read more

I don t really get Meta s angle with AI chatbots at present Last September at its Connect Conference where the company showcases its latest tech advances and projects Meta s big announcement was celebrity-styled chatbots which using the magic... Read more

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

When a food influencer creates something new it s likely that the influencer will use more than one brand Case in point A recent recipe post dill pickle chicken salad from wellness food influencer lainiecooks featured both Graza olive oil... Read more

Nearly three-quarters of American consumers have purchased a product or service because an influencer recommended it nbsp That's one of the findings of creator management platform Grin's Modern Consumer Survey of U S consumers ages to -plus nbsp Among Gen... Read more