PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B B world's fastest-growing communications priorities The world of influencer marketing is nothing new to marketing and communications leaders but much of its impact has... Read more
Abu Dhabi The Abu Dhabi Department of Economic Development ADDED issued a circular today urging all licensed economic establishments in the Emirate of Abu Dhabi to adhere strictly to established controls and conditions when engaging with social media influencers for... Read more
Social media influencers as disclosed by the influencers themselves can earn as much as Rs lakh per post enjoying a lifestyle that rivals and in some cases surpasses that of many corporate employees According to Statista the influencer marketing industry... Read more
Samsung has partnered with global creative network Iris and Skateboard GB to launch its new First Flips campaign The new campaign which aims to encourage more people to try skateboarding in the lead-up to the Paris Olympic Games is part... Read more
Chief Growth Officer CGO at HypeFactory a global AI-powered influencer marketing agency In recent years businesses have increasingly adopted influencer marketing a form of advertising that leverages people with media followings to promote their products and services This strategy aims... Read more
Authorities in nbsp Abu Dhabi nbsp have introduced stringent new guidelines for licensed economic establishments regarding their interactions with social media influencers The Department of Economic Development ADDED now mandates that influencers must obtain a specific license from ADDED before... Read more
Rodney Mason is Head of Marketing Brand Partnerships at LTK with extensive creator marketing and research experience for leading brands Succeeding with creator marketing means knowing what will resonate with your audience and keeping trends in mind It also means... Read more
Ask a million entrepreneurs what they think you need to do to succeed and very close to a million of them will say work hard--really really hard In our always-on digital world that often means entrepreneurs labor at online tasks... Read more
Successful trend-spotting is the thread that links evolving social trends and marketing strategies together The ability to identify and leverage current trends is what really sets proactive brands apart from the rest Understanding and acting on these trends quickly helps... Read more
Brands are increasingly leaning on influencers to engage with their target audience and corporations are leveraging champions to drive consumption Typically the term influencer marketing has become synonymous with collaborations and endorsements from celebrities and social media personalities who enjoy... Read more
I don t really get Meta s angle with AI chatbots at present Last September at its Connect Conference where the company showcases its latest tech advances and projects Meta s big announcement was celebrity-styled chatbots which using the magic... Read more
Micro-influencers which typically have followers ranging from to offer brands a smaller yet more focused follower base Oftentimes when we use micro-influencers with our clients we see higher engagement rates because these influencers not only have a more personal relationship... Read more