These tools help influencers stay organized work more efficiently and engage with their audience in unique ways Working as an influencer requires you to wear many hats at once Influencers must not only consistently produce great content but also manage... Read more

Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant There s a good chance that influence came from a social media creator instead of a traditional ad Influencer marketing is... Read more

Amazon is looking to boost its TikTok-style Inspire shopping feed and is offering to pay influencers a video but some creators are mocking the low rate The company sent out an email to select influencers asking them to submit videos... Read more

TikTok influencers are the new celebrities shaping trends across industries Meanwhile music education nurtures integrity empathy and appreciation for shared humanity Learn from Stephen Kirton's journey and strategies for aspiring influencers and understand the importance of character development in today's... Read more

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together The ability to identify and leverage current trends is what really sets proactive brands apart from the rest Understanding and acting on these trends quickly helps... Read more

Dubai In a dynamic panel discussion at the Future Women Leaders Forum a diverse group of women shared their stories of empowerment and advocacy From environmental sustainability to STEM Science Technology Engineering Mathematics innovation these UAE-based influencers showed how they... Read more

Despite calls for de-influencing and digital detoxes the social media hamster wheel shows no signs of slowing For creators who make their money online that's a good thing and insights from influencer marketing marketplace Collabstr shed light on how the... Read more

Consumers crave authenticity Micro-influencers with their genuine connections are redefining digital marketing Learn how brands can leverage them for brand awareness engagement and sales The digital marketing landscape is constantly on the move Businesses are always searching for innovative ways... Read more

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... Read more

Celebrities and mega-influencers wield significant influence across social media platforms in the current digital landscape Around of participants in Southeast Asia have admitted to being influenced by recommendations from influencers or celebrities in their purchasing decisions according to a study... Read more

In today's crowded gaming market getting your indie game noticed feels like shouting into a hurricane That's where strategic media and influencer partnerships come in They can be your megaphone amplifying your game's unique voice and reaching players who are... Read more

In today's digital-first world brands are increasingly turning to social media influencers to amplify or be the face of their brands The decision to collaborate with influencers however is not one to be taken lightly Compared to traditional marketing channels... Read more