Chief Growth Officer CGO at HypeFactory a global AI-powered influencer marketing agency In recent years businesses have increasingly adopted influencer marketing a form of advertising that leverages people with media followings to promote their products and services This strategy aims... Read more

Rodney Mason is Head of Marketing Brand Partnerships at LTK with extensive creator marketing and research experience for leading brands Succeeding with creator marketing means knowing what will resonate with your audience and keeping trends in mind It also means... Read more

If you are scrolling through TikTok and see an ad it is likely that the person trying to sell you something in that ad is a real human being In the near future that might not be the case On... Read more

TikTok shop has enlisted creators to promote their Deals For You Days as the platform seeks to rival Amazon Prime Day At the end of June TikTok announced their first-ever Deals For You Days which would take place on July... Read more

NEW YORK As online shopping continues to overtake brick-and-mortar businesses it turns out that even online websites are becoming a thing of the past Based on their shopping habits on social media a new survey finds Americans have the potential... Read more

How internet shopping became choked with junk People are bombarded online each day with ads for newfangled products that promise dramatic life improvements Modish tumblers Sleek pans Miraculous cleaning solutions Overblown air purifiers Just click this link and voil Productivity... Read more

RIYADH Balqees a trailblazing Saudi female driving enthusiast is channeling the power of social media to empower women to get their license to drive and do it well I began driving and developing a fascination for it as a teenager... Read more

How does EMARKETER define a B B influencer A B B influencer is an expert or thought leader in a specific industry or professional niche They can help a B B company stand out in a competitive market reach its... Read more

TikTok and X are the hardest social media platforms for identifyng whether news content is trustworthy according to a survey conducted in markets for the Reuters Institute Digital News Report As the following chart shows roughly one in four respondents... Read more

Radix Media MENA nbsp has announced the launch of UAE s first AI influencer nbsp Mayaseen R The introduction of the AI influencer marks Radix Media s venture into AI technology The initiative marks a significant leap forward in the... Read more

The fact that online news has overtaken print media and television as the number news source for many people over the past decade shouldn t be news to anyone According to the Reuters Institute s Digital News Report percent of... Read more

One strategy that has risen to the forefront in this digital era and is fundamentally reshaping the way brands connect with their audience is Influencer Marketing Gone are the days when traditional advertising alone could captivate consumers Today brands are... Read more