Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media s systemic mental health harms Speaking exclusively to The Drum Ogilvy s head of influence... Read more

The Rise of Gaming Content Creators How Gamers are Shaping the IndustryThe gaming industry has experienced a significant transformation in recent years thanks to the rise of gaming content creators These individuals often referred to as influencers have become a... Read more

Influencer marketing was reported as being the most effective marketing channel for generating sales according to a survey of small and medium beauty and hair business owners Influencer marketing paying an influencer to promote a product or service to their... Read more

Your influencer marketing campaign checklist What s better than a checklist Nothing So you re ready to launch your influencer marketing campaign You ve chosen the influencers the social media channels and in the few coming days original relevant content... Read more

The advent of cutting-edge technologies has just boosted the growth of the retail industry From store management to consumer services every aspect of operations has been improved tremendously with AI The Indian retail industry is thriving by the day The... Read more

THOUGH a relatively new genre there are indications that the growing popularity of influencer marketing as a means of brand promotion may continue for a long time come and ultimately result in fortunes for marketers in the field Not a... Read more

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at... Read more

As long as they were doling out crash courses on make-up or tutorials on how-to-rustle-up-a- -course-meal-in-under- -minutes the going was good for the -million-odd social media influencers in the country But when they start weighing in on matters that require... Read more

In the ever-evolving landscape of influencer marketing micro-influencers have emerged as hidden gems These individuals often with smaller follower counts compared to macro-influencers or celebrities hold incredible potential for brands and businesses Below we ll delve into the power of... Read more

This is indeed one of the most asked questions about Social Media Influencer Marketing In fact if you look up Google s statistics about what people search for regarding Social Media and influencer marketing this question comes on top Yet... Read more

Instagram and influencers go hand-in-hand nbsp The Meta-owned social-media platform has become a primary stage for influencers launching their careers Those careers can take off quickly For example the -year-old influencer Achieng Agutu who had about Instagram followers when Insider... Read more

Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... Read more