Your influencer marketing campaign checklist What s better than a checklist Nothing So you re ready to launch your influencer marketing campaign You ve chosen the influencers the social media channels and in the few coming days original relevant content... Read more

This is indeed one of the most asked questions about Social Media Influencer Marketing In fact if you look up Google s statistics about what people search for regarding Social Media and influencer marketing this question comes on top Yet... Read more

Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media s systemic mental health harms Speaking exclusively to The Drum Ogilvy s head of influence... Read more

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at... Read more

With an estimated worth of billion in the creator economy continues to grow It s no longer enough to simply pay an influencer to sponsor your product or service Users know they will be sold to on social media oftentimes... Read more

Exploring the impact of Social Media Influencers on culture education business and the lingering concerns of misinformation cultural imperialism and lack of accountabilitySocial Media Influencers SMIs refer to content creators entertainment and art vloggers online gamers and online streamers who... Read more

Pepsi frequently enlists Hollywood talent for ad campaigns that aim to create a stronger cultural connection with consumers With A Smoother Way to Soda the beverage marketer's sights turn instead toward the content creator space and particularly TikTok an app... Read more

Have you ever desired a formal education on how to become a successful social media influencer To delve into the fundamentals of influencing content creation the psychology behind it and how to leverage digital platforms to connect with millions of... Read more

As long as they were doling out crash courses on make-up or tutorials on how-to-rustle-up-a- -course-meal-in-under- -minutes the going was good for the -million-odd social media influencers in the country But when they start weighing in on matters that require... Read more

THOUGH a relatively new genre there are indications that the growing popularity of influencer marketing as a means of brand promotion may continue for a long time come and ultimately result in fortunes for marketers in the field Not a... Read more

The first blog appeared on the internet years ago Today there are millions of content creators producing blogs vlogs podcasts video content newsletters and more and online creation has become a major industrial sector On YouTube alone creators support the... Read more

Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... Read more