Brands are increasingly relying on influencers and social media to boost sales Shopify recently conducted a survey among merchants on current business challenges priorities and opportunities The study which was conducted between May and June surveyed over standard merchants from... Read more

TikTok and X are the hardest social media platforms for identifyng whether news content is trustworthy according to a survey conducted in markets for the Reuters Institute Digital News Report As the following chart shows roughly one in four respondents... Read more

The fact that online news has overtaken print media and television as the number news source for many people over the past decade shouldn t be news to anyone According to the Reuters Institute s Digital News Report percent of... Read more

Rodney Mason is Head of Marketing Brand Partnerships at LTK with extensive creator marketing and research experience for leading brands Succeeding with creator marketing means knowing what will resonate with your audience and keeping trends in mind It also means... Read more

Instagram s testing out new profile cards with selected creators which provide another way to highlight your profile and showcase your content As you can see in this example shared by Goldie Chan Intagram s updated profile cards are digitally... Read more

Chief Growth Officer CGO at HypeFactory a global AI-powered influencer marketing agency In recent years businesses have increasingly adopted influencer marketing a form of advertising that leverages people with media followings to promote their products and services This strategy aims... Read more

RIYADH Balqees a trailblazing Saudi female driving enthusiast is channeling the power of social media to empower women to get their license to drive and do it well I began driving and developing a fascination for it as a teenager... Read more

TikTok has published the latest version of its holiday shopping guide which includes a heap of stats and insights to help you plan your holiday marketing campaigns TikTok s -Page Holidays For You guide is formatted more like an infographic... Read more

Brand Ripplr's Nadine Salameh weighs the pros and cons of different influencer strategiesWhen it comes to influencer collaborations brands have various models to choose from when working with influencers two of which are the Squad Model and the One-Off Collaboration... Read more

NEW YORK As online shopping continues to overtake brick-and-mortar businesses it turns out that even online websites are becoming a thing of the past Based on their shopping habits on social media a new survey finds Americans have the potential... Read more

One strategy that has risen to the forefront in this digital era and is fundamentally reshaping the way brands connect with their audience is Influencer Marketing Gone are the days when traditional advertising alone could captivate consumers Today brands are... Read more

The competition in the AI space seems to be never-ending with nbsp Google nbsp announcing that it is building new AI-powered chatbots based on celebrities and nbsp YouTube nbsp influencers Interestingly this idea is neither new nor original as other... Read more