Teresa Cheung Dong Jie Jingchu Zhang Tianzhen Yang Jin Xing Sida Jiang Zhu Lan and Hongquanxing Wang are China s rising social selling stars s assistant and later became a celebrity agent decided to step into the limelight herself in... Read more

The Rise of Gaming Content Creators How Gamers are Shaping the IndustryThe gaming industry has experienced a significant transformation in recent years thanks to the rise of gaming content creators These individuals often referred to as influencers have become a... Read more

As our articles on influencer marketing campaigns keep gaining traction several readers have asked for more content relating to reading the results of their influencer marketing campaigns So this article is not only the sequel to our first piece on... Read more

HeyLink me has introduced Earn Feature which opens new ways for content creators to make money on social media the VP of Growth Mr Amer Al Halabi has announced HeyLink me is a new generation link-management platform that offers social... Read more

Bitcoiner Dan Held is leaving Kraken s marketing leadership to focus instead on a personal consulting business CoinDesk has learned The soon-to-be former director of growth marketing won t exit Kraken outright He ll become a brand ambassador '' sources... Read more

In the ever-evolving landscape of influencer marketing micro-influencers have emerged as hidden gems These individuals often with smaller follower counts compared to macro-influencers or celebrities hold incredible potential for brands and businesses Below we ll delve into the power of... Read more

In the high-stakes chess game of corporate leadership today's executives face an ironic paradox they possess expertise and vision yet struggle to articulate their strategic message and drive fundamental change It's like knowing all the moves on the board but... Read more

These influencers collectively have million followers and have million searches globally A recent study conducted by UK-based company Natural Foundation Supplements has revealed the top fitness influencers of These influencers collectively have million followers and have million searches globally nbsp... Read more

As the social media influencer industry evolves and matures destination marketing organizations are in turn taking them seriously as agents in their efforts to grow visitation Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content... Read more

The growth of social media has paved the way for a new type of influencer extending beyond the realm of technology fashion and beauty Truck drivers shepherds and fishermen are just a few examples of individuals who now share their... Read more

This summer as I interned in Chicago I often walked down Michigan Ave passing an H amp M Zara and Levi s routinely Every couple of weeks I noticed that the styles in the windows and the outfits toward the... Read more

Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more