The social media star told the ASA that he believed the references to JD Sports made it clear to viewers that the video was an excerpt from a TV ad However the ASA argues that this was not made clear... Read more

It s common to see sponsored posts from creators flooding feeds on TikTok Instagram and YouTube Now brand partnerships with influencers are popping up on LinkedIn Tech brands like Intel Zendesk Teal and HootSuite have all recently partnered with LinkedIn... Read more

Influencer marketing seems to be everywhere and with a reported one-quarter of marketers utilizing this fast-growing advertising technique that feeling is no mere illusion But just because influencer marketing has become a multibillion-dollar industry doesn t guarantee it s the... Read more

Siuuubscribe The football star reaches million subscribers just two days after uploading his first video to the platform Cristiano Ronaldo is the world's most popular person on social media with some million followers and now he's raised the bar even... Read more

With DM usage nbsp on the rise on Instagram the platform is now adding some new DM engagement features to spice up your private chats First off Instagram s adding drawing tools and stickers for images shared in DMs providing... Read more

The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era crypto influencers These individuals have quickly risen to prominence capitalizing on the burgeoning interest in cryptocurrencies As charismatic figures with vast online followings they wield... Read more

Good news for Snapchat marketers as well as creators developing AR experiences for the app with the platform now reformatted specifically for iPad screens As per the latest nbsp iOS update notes nbsp on the Snapchat app Snapchat now offers... Read more

So you ve got your influencer marketing campaign launched now it s time for some statistics and analytics Remember launching the campaign and getting the reports and numbers in is the easy part OMNES Influencers does that for you with... Read more

Back when the COVID pandemic first kicked in the influencer marketing industry expected to see at least a to drop in creators earnings from sponsored content By October things had changed dramatically nearly three-quarters of brands were actually upping their... Read more

It seems like every other day news emerges that a celebrity has dropped a new NFT collection or a commercial chain has launched a metaverse space While much of this has been written off as a fad it s interesting... Read more

Tagger by Sprout Social the global technology leader in making influencer marketing more intelligent today releases its Travel Influencer Marketing Index The report identifies important trends for travel brands as they continue to refine and optimize marketing campaigns focusing on... Read more

When a social media influencer goes wrong the connection to a brand could damage trust One has to look no further than recent news about Kanye Ye West s nbsp antisemitic tirades nbsp to recognize that influencer marketing can be... Read more