With brands increasing their spends on and partnering with online content creators and consumers avidly following them influencers in India tell us how they are upping their gameThe influencer marketing industry is on a remarkable growth in India something that... Read more

In the ever-evolving landscape of influencer marketing micro-influencers have emerged as hidden gems These individuals often with smaller follower counts compared to macro-influencers or celebrities hold incredible potential for brands and businesses Below we ll delve into the power of... Read more

Did you know that of millennials trust product recommendations from influencers Meanwhile the trust level declines to for product recommendations that come from celebrities But don t make the mistake of assuming only millennials listen to influencers Whatever your business... Read more

B B influencers have become all the rage in influencer marketing with of B B businesses already using them in their campaigns according to a new study from the ad agency Ogilvy Ogilvy surveyed over senior leaders from B B... Read more

Grocery shoppers are omnichannel shoppers our analyst Blake Droesch said on a recent Behind the Numbers Reimagining Retail podcast That means consumer packaged goods CPG brands should employ a mix of digital and in-store advertising strategies to engage customers where... Read more

B B nbsp marketing is continuously evolving the rules to the game have changed and it is essential that you tap in to the current way of doing things if you want to succeed in this industry At present influencer... Read more

The influencer marketing industry has grown significantly in recent years increasing its value from bn in to bn by according to Influencer Marketing Hub That growth is not expected to slow any time soon Its growth has been fuelled by... Read more

Amidst the glitz and innovation of Dubai social media influencers have embraced a meteoric rise A decade ago it was a passion now it's a profession In Dubai Instagram influencers span beauty travel lifestyle and F amp B commanding millions... Read more

Millennials born between the early s and the mid- s have grown up in an era where social media platforms like Facebook Instagram YouTube and Twitter have become powerful tools for information entertainment and influence he digital era has witnessed... Read more

Generation X is nbsp often described nbsp using modifiers like lost forgotten and invisible and those labels also apply to the cohort s activities on nbsp TikTok According to research published by the media agency nbsp Wavemaker influencer marketing campaigns... Read more

What exactly is a social media influencer You may think you know But do you know how the audience you re trying to reach really thinks about influencers how they interact with these digital celebrities and what they want A... Read more

The term content creator is one that s used more often than most of us would like In today s booming digital sector it makes sense why people are flocking to social media apps and websites to learn how they... Read more