The days when in-person buying was a preferred choice of consumers are long behind Ever since the advent of social media the interaction communication and connection between individuals have increased to a profound level Today these platforms have evolved into... Read more

Online accounts featuring children and their families generate millions of dollars for some influencer parents What are the effects on kids AYESHA RASCOE HOST I have three young kids and they love social media - especially videos of other families... Read more

It all started with The Home Depot about nine years ago Genna Franconi founder and president of Trade School ran the social and strategy team at Guided By Good agency squared back then when the home improvement retailer experienced a... Read more

Influencer marketing is a strategy that involves partnering with influential individuals or organisations to promote a brand product or service These influencers have a substantial following and a strong presence on social media platforms or other online channels Influencer marketing... Read more

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... Read more

The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more

Trust between advertisers and consumers is the bedrock of effective advertising not least when it comes to influencer marketing The nature of influencers relationships with their followers means that transparency and authenticity are non-negotiable when it comes to communicating branded... Read more

Virtual influencers or CGI influencers are fictional computer generated people who have human characteristics features and personalities Maya a virtual fashion influencer launched by e-commerce platform Myntra has already garnered over lakh followers on Instagram The company has carefully designed... Read more

Gen Z consumers are percent more likely to take their friends recommendation over an influencer or a celebrity while making a purchase decision revealed a study from Yuvaa Gen Z consumers are percent more likely to take their friends' recommendation... Read more

It began like any other influencer trip A carefully curated group of six content creators representing an array of body types and backgrounds tucked themselves into their seats on a flight and gleefully documented the perks of business class But... Read more

All those links on Instagram Stories or below a YouTube video aren't all for the convenience of the viewer they're how many influencers nbsp make money nbsp from affiliate marketing nbsp What is influencer affiliate marketing When someone makes a... Read more

In the dynamic realm of digital marketing businesses are always on the hunt for fresh and inventive ways to promote their products and services Influencer marketing has risen to prominence in recent years creating a significant impact across a wide... Read more