Snap the parent company of Snapchat announced on Tuesday the launch of its Collab Studio a new way for brands to partner with Snap Stars to create sponsored content The platform s top influencers including social-media personalities like David Dobrik... Read more
When you were little what did you want to be when you grew up An astronaut a doctor or maybe a famous athlete Today one of the most popular responses to that question is influencer content creators who grow their... Read more
Neha Sharma says influencers get preference over actors for roles: ‘People will eventually realise important to take one who can actually act’
Actor nbsp Neha Sharma nbsp laments how casting in the industry is now dictated by one s social media following If someone is popular on Instagram with following ranging between - million Neha says they are likely to be given... Read more
The Russian authorities appear to be continuing in their quest for ways to maximize tax revenue amid Western sanctions and rising military expenditure Now even the country s social media stars are in their sights Police last week carried out... Read more
The French government recently proposed a bill that requires influencers to disclose the use of filters photoshop and bans the promotion of plastic surgery As the French debate the pros and cons of this new bill we ask Indian beauty... Read more
A great strategy for companies to interact with their target consumers in a genuine and organic way is through influencer marketing More than of the world s population utilises social media in some capacity with daily usage averaging hours and... Read more
A few days ago I attended an excellent Digital Summit organised by Kantar the data and insights consulting company It was a well curated event full of relevant new information and insights about the digital marketing world A wide range... Read more
All your favorite influencers were at Coachella this month or were they Some reportedly faked their Coachella attendance making it the latest influencer trend to sweep Instagram and TikTok So far has been somewhat volatile for influencers in general With... Read more
Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more
To achieve relevancy with consumers brands must exhibit authenticity and a clear mission although what this looks like can vary from brand to brand For example Elie Seidman former CEO of Tinder and current interim CEO of Fast Growing Trees... Read more
How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
One often hears about businesses running 'at speed' But businesses running at internet speed out of Asia can operate at a pace that can be on an entirely different level Such is the example of the influencer marketing platform Partipost... Read more
The days of spray-and-pray advertising are dead They have been for a long time These days nbsp audience targeting nbsp is a critical part of any marketing campaign Most marketers use Big Data the decade's sexiest buzzword to target prospects... Read more