3 key takeaways from new reports that show TikTok's rise as an influencer-marketing platform and its hold on Gen-Z and millennial consumers
TikTok's influence on shopping is growing among young people according to new data from two reports Influencer-marketing company IZEA found in a survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an... Read more
How micro influencers get paid partnerships, from templates for reaching out to brands for collaborations to media kits
The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more
Meta s decision to expand its Instagram creator marketplace to three nbsp technology partners could dramatically ease the headaches brands face when lining up huge social-media marketing campaigns that may involve tens of thousands of influencers That s the big... Read more
Chinese marketing agency to replace third-party copywriters and designers with ChatGPT-like technology
Major Chinese marketing agency BlueFocus said it will indefinitely end hiring of third-party human copywriters and designers and instead embrace ChatGPT-like artificial intelligence AI tools adding to concerns about the impact of the technology on jobs The Beijing-based company said... Read more
Picture this It s and I m working on my passion project SLentrepreneur Magazine It s an online publication dedicated to real-world business in the virtual world of Second Life managed by my avatar persona nbsp Avarie Parker nbsp and... Read more
The so-called de-influencing trend is making corporate marketing teams around the world sit up and listen It happens when people take to social media and urge their followers not to buy certain goods They may be doing so to promote... Read more
It s a reality of marketing People dislike advertising They fast-forward through commercials in prerecorded shows and pay premiums to avoid them on streaming services Do people similarly dislike it when the influencers they follow on social media post sponsored... Read more
The Department of Consumer Affairs has recently said that the government is putting out guidelines for influencers promoting health and wellness products and services It will become mandatory for influencers in this category to display their qualifications to the department... Read more
Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more
It s You ve come home from a boring day of AP Euro lecturing and waiting for your crush to Snapchat you back Your bed has never looked so good You plop yourself down for what you expect will be... Read more
Influencers On Instagram Aren’t Happy With Meta After Its Two Massive Layoffs Cause Problems In Customer Service
The worst thing for any customer is not getting assistance from a brand when problems arise and that appears to be taking place on Instagram Top influencers on the leading social media platform aren t happy with the way things... Read more
Bosses Are Training Employees To Be Influencers—After Long Discouraging Social Media Posts About Work
After Emily Durham detailed her day in the life as an Intuit recruiter on TikTok and her career advice podcast began climbing Apple s podcast charts she grew nervous about what her employer would think She had nbsp talked about... Read more