The way businesses function and their marketing methodologies have changed in recent years The rise of social media has given brands a golden opportunity to target their potential customers effectively Reaching a wider audience and effectively disseminating the desired message... Read more
The world of influencer marketing has grown pretty quickly and there are a lot of the younger generation that now aspire to be influencers or YouTube content creators when they grow up With the growth and popularity of personality driven... Read more
These days ads and subscription services seem to be seeping into every nook and cranny of the digital space At least we were safe from those annoyances when using our appliances But even that safe haven may be gone once... Read more
Are we all influencers now It was when I was researching a story on nbsp micro-famous LinkedIn users nbsp that I realized there truly was no escape from the influencer industry If business bros with corporate jobs in tech and... Read more
The so-called de-influencing trend is making corporate marketing teams around the world sit up and listen It happens when people take to social media and urge their followers not to buy certain goods They may be doing so to promote... Read more
Virtual influencers: meet the AI-generated figures posing as your new online friends – as they try to sell you stuff
The future of influence is here a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability Virtual influencers are transforming the way content is created consumed and marketed online They represent an electrifying dance... Read more
Mad Influence s marketplace platform is slated to be launched later this monthDubai opens major bridges and tunnel as part of bn road project to slash travel time in the cityIndian firm to launch Uber of influencer marketing in DubaiThe... Read more
The world of influencer marketing is growing pretty quickly and the latest predictions believe that it is worth over billion at this point Now that influencer marketing has reached the mainstream there are a lot of companies out there that... Read more
Some analysts estimate that the overall influencer marketing market has nbsp surpassed billion But as influencer marketing has evolved so has the relationship between brands and creators The latest trend Hiring influencers as in-house staff The most recent example is... Read more
LOS ANGELES - When Cassidy Jacobson was years old she posted a video of herself dancing on the popular app TikTok Little did she know then that six years later her Casssidy J account would have million followers on the... Read more
Sports marketing is a dynamic field that requires constant innovation and creativity One of the most powerful ways to connect with fans and promote brands is through social media influencers These are people who have a large and loyal following... Read more
Set to take place at the end of this year the Qatar Tourism QT Awards is returning for its second edition QT said a statement on Monday Developed in partnership with UN Tourism the Qatar Tourism Awards is designed to... Read more