Forbes Influencer content is any marketing material created or published by an influencer of any size niche or platform Typically the content appears organic and feels more candid than a high-quality ad Its primary purpose is to create a sense... Read more

The influencer market is estimated to grow US Bn by at a CAGR of more than during the assessment period - Influencer marketing is a discipline of digital marketing which involves endorsements and product mentions from social media influencers to... Read more

Tarte is known on TikTok and Instagram as the makeup brand that flies top-tier creators like nbsp Alix Earle nbsp and Meredith Duxbury on extravagant getaways to Dubai or Turks and Caicos For its next outing Tarte is thinking smaller... Read more

The UAE on Sunday launched the Creators HQ a major initiative aimed at attracting influencers to the Emirates harnessing the next generation of talent and supporting its plans to build a comprehensive content economy The ambitious vision for the future... Read more

Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more

If you are one of Mikayla Nogueira s million TikTok followers then you already know that one of the app s biggest beauty influencers is getting married this weekend But what you may not know is that she custom-created the... Read more

Influencer marketing continues to show signs of strength with of consumers reporting that social media posts from influencers friends or family members drove interest in an item or service within the past year according to nbsp findings from agency Matter... Read more

Artificial intelligence technology is quickly permeating every sector of the retail industry including the world of influencer marketing Incorporating artificial intelligence is nothing new in the digital marketing world but it has especially become a hot topic over the past... Read more

Actors have traditionally received all the limelight on such occasions but this year we saw a record number of content creators leaving a mark at the celebrated film festivalIn the past few years we have witnessed significant changes As people... Read more

As mom influencers juggle professional and personal commitments is the post-pandemic world posing more challenges Soon after her marriage Shilpa Kamdar had to prioritise her family because her mother-in-law who was diagnosed with cancer needed her attention After her demise... Read more

With great influence comes great responsibility Consumers today crave authenticity and transparency making ethical navigation of this space crucial for brands Brands need to explore best practices to foster trust and build genuine connections with their target audience First brands... Read more

Moving every few years as a child taught me to connect Public relations and investor relations for nbsp Juwai IQI nbsp and consulting clients The billions-of-dollars influencer marketing industry is about to be shaken up What it will look like... Read more