As of most brands have adopted an influence strategy and are enamored by its yet-to-be-explored potential According to Ogilvy s Influencer Trends You Should Care About the Creator Economy is no longer just a buzzword or a pipe dream it... Read more

With a well-planned strategy engaging your staff clients and prospects through influencer marketing can lead to amplified brand exposure If you think influencer marketing is not for your brand you might miss exciting opportunities to create unique and engaging content... Read more

In today's digital marketing landscape a significant shift is underway highlighting the value of micro-influencers Social media platforms like Instagram and YouTube have democratized the influencer landscape providing a level playing field where any individual with expertise in a domain... Read more

The online influencer market shows no signs of slowing down anytime soon According to new findings from influencer marketplace Collabstr will be a banner year for the influencer world but we can now expect an increasing amount of that action... Read more

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... Read more

Indeed a global job site announced that there has been a significant increase in job postings and clicks related to the terms content creators and influencers The platform reported a massive increase in nbsp job nbsp postings and a increase... Read more

Generation X is nbsp often described nbsp using modifiers like lost forgotten and invisible and those labels also apply to the cohort s activities on nbsp TikTok According to research published by the media agency nbsp Wavemaker influencer marketing campaigns... Read more

INFLUENCERS IN IRELAND have been instructed from today to use the hashtag Ad if their social media posts contain branded gifts or feature their own products The new rules have been devised by the Consumer Protection Commission CCPC and the... Read more

A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... Read more

Martechseries Influencer marketing has skyrocketed in popularity as an advertising channel The creator market is estimated to reach billion this year with influencer marketing expected to grow just over billion With more than of marketers planning to increase their budgets... Read more

A brand new career has opened up for Academy members It s the same path open to just about about every kind of person the influencer Social media platforms have now given anyone a voice and a way to showcase... Read more

Have you met your company s CIO as in Chief Influencer Officer If you haven t yet chances are you will in when influencer marketing the hottest category within advertising globally comes of age and faces fresh challenges In brace... Read more