The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer approach This isn't just another trend it's a game-changing method that's gaining traction for its ability to forge lasting relationships... Read more
Trust between advertisers and consumers is the bedrock of effective advertising not least when it comes to influencer marketing The nature of influencers relationships with their followers means that transparency and authenticity are non-negotiable when it comes to communicating branded... Read more
At the sectoral level searches during for influencers and content makers specializing in tourism and hospitality have witnessed a remarkable increaseOMNES Influencers the UAE-based venture that provides influencer marketing services spanning different social media platforms revealed that was marked by... Read more
Influencer demographicsThe Facebook audience in India primarily comprises males accounting for percent of the total audience base and female users stand at percent Millennials - are the most active user base winning over percent of space Further GenX aged to... Read more
Gen Z the most zealous digital natives have grown up on social media platforms It s not merely a part of their life it pretty much dictates their everyday decisions But who is behind shaping their decisions thoughts and opinions... Read more
The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more
Whether you're a content creator or a brand it's crucial to keep an eye on these essential influencer marketing trends this yearAs we step into it is worth highlighting that the world of influencer marketing is buzzing with potential for... Read more
Social media creators and nbsp influencers are earning nbsp more than ever now Influencers are one of the highest-paid people and today we share how they engage their potential clients Being a social media star is a hard job Influencers... Read more
As influencer marketing matures marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies Agency execs at influencer marketing agencies say that they ve seen a significant uptick over the last months and even more so... Read more
Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Influencers play an active role in shaping the social media landscape Not only are they defining the types of content we view and enjoy... Read more
Posting content online about her lifestyle nbsp started out as a hobby for Upasana Kochhar in Delhi But when the former strategy director for a large advertising agency was nbsp stuck at home during the pandemic-induced lockdown nbsp in Ms... Read more
Influencer marketing is a powerful tool that brands can use to connect with their target audiences Though mega-celebrities think Kim Kardashian often steal the macro-influencer spotlight marketers should also be looking at micro-influencers Their authentic connections with niche audiences can... Read more