A group of young German tourists toppled a -year-old statue at a villa in northern Italy the villa's manager told Insider According to nbsp Italian media nbsp reports nbsp the guests at Villa Alceo were influencers who messed around with... Read more

Generative AI has an immediate business implication for the creator economy according to Becky Owen the global chief marketing and innovation officer at influencer-marketing firm Billion Dollar Boy Owen is leading the company's investment in AI Billion Dollar Boy founded... Read more

With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more

IntroductionSocial media platforms have revolutionized the way individuals interact communicate and access information in the digital era Among these platforms YouTube Google LLC Mountain View California United States has emerged as a dominant force captivating a vast global audience through... Read more

The influencer marketing nbsp industry s value is estimated to grow at a compound annual growth rate of percent over the next five years to reach Rs crore by from Rs crore in The projected rise of the industry can... Read more

The start of a new year is seen as bringing in new operational efficiencies stronger strategies a far greater emphasis on building deep bonds with various stakeholders and consumers In keeping with the current market ecosystem technology and a human... Read more

Over the years influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy The momentum influencer marketing has picked up isn t slowing anytime soon the industry is expected to be valued at billion this... Read more

A two-day summit in Dubai brought thousands of content creators together in a glimpse of what the future of this multibillion-dollar sector could look likeTne of the main indicators of the generation gap is the rise of social media particularly... Read more

F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more

Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more

The influencer marketing industry has grown significantly in recent years increasing its value from bn in to bn by according to Influencer Marketing Hub That growth is not expected to slow any time soon Its growth has been fuelled by... Read more

Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more