According to IMARC Group the global fashion influencer marketing market size reached US Billion in Looking forward the market is expected to reach US Billion by exhibiting a growth rate CAGR of during - Digital and Social Media Proliferation The... Read more
Consumers are sharing more on preferred beauty routines and how the products are effective nbsp One in five social media users consider themselves to be content creators or influencers according to new nbsp Mintel research This number increases to for... Read more
As we inch closer to the influencer marketing landscape is brimming with potential for significant shifts and innovations Influencer marketing is an industry that s always on the move and right now it s gearing up for some big changes... Read more
Dubai sees massive influx of social media influencers as they seek to capitalise on lucrative branding opportunities and content creation collaborationsInfluencers from across the globe are relocating to Dubai to maximise opportunities for collaboration with other social media icons in... Read more
If you have a small following on social media it s tough to get your updates seen And it s even harder to get your shared links clicked on Finding social media influencers to collaborate with is a great way... Read more
Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more
As influencer marketing evolves, will companies and agencies experiment with new content tools such as bots?
Marketing agencies and brands are delving further into influencer marketing collaborating with everything from Artificial Virtual Influencers to Micro Influencers on Social Media Initially there were some doubts about the reliability of these investments but as the industry matures companies... Read more
The FMCG giant has created a coalition of partners to help content creators feel more confident when posting about sustainability Unilever is calling on content creators to speak up about sustainability as it launches a coalition of partners to address... Read more
Influencers with a large following are expensive and usually not interested in promoting unknown brands This marketing channel is therefore largely inaccessible to small and medium-sized companies SMEs Business professors are now suggesting a bypass from the financial sector Forward... Read more
he digital revolution in ecommerce has brought forth numerous innovations with the role of social media influencers standing out distinctly These online mavens each with distinct flair and following are crafting a new narrative in online marketing Central to this... Read more
The marketing world is witnessing a seismic shift with influencer marketing stepping out of the shadows to take center stage Ben Gunn of Fabulate has noted this significant transition marking the rise of influencer marketing as more than a mere... Read more
We all know you have to spend money to make money but with influencers that return is simply unmatched Between their highly engaged audiences content quality and the social proof they bring influencers offer brands something they can t get... Read more