Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising The Statista report of last year showed that the influencer marketing industry was worth just billion in It hit billion in and is expected to... Read more
National authorities check whether influencers are complying with established rules when promoting products or servicesThe European Commission has recently published the findings of a sweep examining social media posts from influencers This sweep was conducted by the European Commission in... Read more
Social media influencers have revolutionized the travel industry and their impact is evident in the rise of solo travel They promote destinations hotels and restaurants swaying travel decisions with their captivating content But in a world where true crime content... Read more
YouTube s testing out a new way to encourage participation with Shorts by copying nbsp Instagram s Add Yours sticker which itself was duplicated from TikTok s Duet option Originality is overrated anyway I guess but then again the platforms... Read more
Get actionable tips for finding industry experts ensuring value alignment and amplifying influencer content across channels What s the key to B B marketing success Influencers B B influencer marketing involves collaborations between creators and brands to develop and share... Read more
The rise of nano influencers Leveraging small audiences for big impactIn the world of social media where the term influencer often conjures images of glamorous lifestyles and millions of followers a new trend is quietly taking the stage the rise... Read more
Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
In this edition of the Digiday Research Briefing we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities how The New Yorker refocused its newsletter strategy in the last year and how digital media companies are... Read more
Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness The study published in the Journal... Read more
Influencer marketers invested more in short-form video in 2023, with YouTube shorts getting a 700% boost
Marketers continued to invest in creators in with short-form videos on TikTok Instagram and YouTube dominating The data comes from an analysis of million social-media posts from creators conducted by creator-marketing platform CreatorIQ which works with over brands and agencies... Read more
Old-school marketing uses a broadcast strategy You create an ad and show it to as many people as possible who match your target market However today s social media marketing focus allows a more personalized approach for groups and individuals... Read more
Meghan Markle could become world's highest-paid influencer: Duchess could rake in £200,000 per post after befriending guru behind Cindy Crawford and JLo's beauty lines and could rival Kim Kar
Meghan Markle could become one of the highest paid influencers in the world receiving per post to endorse brands experts have suggested as she is tipped to become the new face of French fashion house Dior The nbsp Duchess of... Read more
The latest HypeAuditor State of Influencer Report highlights major global influencer trends across TikTok Instagram and YouTube The report projects that global expenditure on Instagram influencer marketing will peak at an astounding USD billion by An upsurge in social e-commerce... Read more