Imagine a quaint bakery nestled in the heart of a charming small city It's a place where the aroma of freshly baked bread mingles with the warm glow of the morning sun streaming through the window One day a customer... Read more

Abu Dhabi The Abu Dhabi Department of Economic Development ADDED issued a circular today urging all licensed economic establishments in the Emirate of Abu Dhabi to adhere strictly to established controls and conditions when engaging with social media influencers for... Read more

Nearly three-quarters of American consumers have purchased a product or service because an influencer recommended it nbsp That's one of the findings of creator management platform Grin's Modern Consumer Survey of U S consumers ages to -plus nbsp Among Gen... Read more

From retailers' dedicated online stores and all-in-one marketplaces like Amazon JD or AliExpress to shopping while you scroll through your social media feed E-commerce has come a long way since the early stages of the internet While said marketplaces still... Read more

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot Being an influencer can be a lot of work Instagram thinks A I can lend a big... Read more

Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more

Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... Read more

Anyone who works in the world of marketing is now aware of just how popular influencer marketing has become over the past decade Expected to be worth over billion this year influencer marketing has quickly replaced other traditional marketing strategies... Read more

Influencer user generated content UGC and creator marketing is now a front-and-centre component of media plans according to representatives from the major social media platforms Agencies are committing greater resources to influencer advertising with the market forecast to be worth... Read more

How internet shopping became choked with junk People are bombarded online each day with ads for newfangled products that promise dramatic life improvements Modish tumblers Sleek pans Miraculous cleaning solutions Overblown air purifiers Just click this link and voil Productivity... Read more

Artificial intelligence has created a powerful impact on almost all modern industries speeding up processes improving the quality of work and increasing productivity and has revolutionized the way we live work and interact with each other Forbes has projected that... Read more

How does EMARKETER define a B B influencer A B B influencer is an expert or thought leader in a specific industry or professional niche They can help a B B company stand out in a competitive market reach its... Read more