TimesofIndia The landscape of marketing is immensely creative and constantly evolving We are entering a phase where human and business transactions are increasingly happening in a virtual space thanks to technological development and predicted shifts in socialisation During the pandemic... Read more
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Another ripple effect of influencer marketing continuing to mature Marketers are spending more time vetting potential influencers and creators before partnering with them Over the last year or so marketers have started to ask more questions about the influencers that... Read more
The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more
In the buzzing hive of social media not all influencers wear crowns Some wield power through genuine connections and heartfelt recommendations Enter the micro-influencer a unique blend of authenticity and influence Here s what you need to know about how... Read more
For many travel agent sounds like an anachronistic job title conjuring images of shoulder pads and strip malls corded telephones and desktop computers with cathode-ray tube monitors Indeed ever since the advent of online booking travel industry watchers have been... Read more
Research suggests that many fitness-themed Instagram accounts risk doing more harm than good. Here’s how to find #fitspiration you can trust.
According to some estimates Instagram is home to around nbsp nbsp fitness influencers most claiming to have the secrets to nbsp a healthy lifestyle While some share science-backed helpful tips others promote fitness advice that s nbsp misguided nbsp at... Read more
In today s digital age the dynamics of nbsp marketing have undergone a profound transformation with social media platforms emerging as pivotal channels for brand promotion and engagement Among these platforms YouTube stands as a behemoth offering a unique space... Read more
TikTok influencer posts her five-figure monthly earnings online. She says pay transparency is as 'authentic' as it gets
TikToker Victoria Paris is getting candid about her online success in a time when it seems like anyone can find their formula to being a professional influencer The -year-old amassed an online following when she began posting TikTok videos out... Read more
With brands increasing their spends on and partnering with online content creators and consumers avidly following them influencers in India tell us how they are upping their gameThe influencer marketing industry is on a remarkable growth in India something that... Read more
When you were little what did you want to be when you grew up An astronaut a doctor or maybe a famous athlete Today one of the most popular responses to that question is influencer content creators who grow their... Read more
It s You ve come home from a boring day of AP Euro lecturing and waiting for your crush to Snapchat you back Your bed has never looked so good You plop yourself down for what you expect will be... Read more
The consumer of today is online and it cannot be denied that social media is here to stay In the last decade or so the Digital Age has ushered in technologies that have changed the way we live on a... Read more