TikToker Victoria Paris is getting candid about her online success in a time when it seems like anyone can find their formula to being a professional influencer The -year-old amassed an online following when she began posting TikTok videos out... Read more

With DM usage nbsp on the rise on Instagram the platform is now adding some new DM engagement features to spice up your private chats First off Instagram s adding drawing tools and stickers for images shared in DMs providing... Read more

Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more

To achieve relevancy with consumers brands must exhibit authenticity and a clear mission although what this looks like can vary from brand to brand For example Elie Seidman former CEO of Tinder and current interim CEO of Fast Growing Trees... Read more

In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... Read more

In today s digital age the dynamics of nbsp marketing have undergone a profound transformation with social media platforms emerging as pivotal channels for brand promotion and engagement Among these platforms YouTube stands as a behemoth offering a unique space... Read more

Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more

Good news for Snapchat marketers as well as creators developing AR experiences for the app with the platform now reformatted specifically for iPad screens As per the latest nbsp iOS update notes nbsp on the Snapchat app Snapchat now offers... Read more

Another ripple effect of influencer marketing continuing to mature Marketers are spending more time vetting potential influencers and creators before partnering with them Over the last year or so marketers have started to ask more questions about the influencers that... Read more

Tagger by Sprout Social the global technology leader in making influencer marketing more intelligent today releases its Travel Influencer Marketing Index The report identifies important trends for travel brands as they continue to refine and optimize marketing campaigns focusing on... Read more

The popular tech influencer offers tips for brands looking to get the attention of influencers they want to work with Based in London Alasdair Mann better known as Alementary covers emerging tech stories for his over k nbsp YouTube nbsp... Read more

Influencers have a huge footprint online Even small influencers with a few thousand followers can provide brands with key opportunities to reach engaged audiences It s also valuable to research how successful influencers interact with their fans and grow their... Read more